Mass GDPR complaints force Meta to pause AI data grab
Austrian privacy campaigner Max Schrems has secured yet another victory against Facebook owner Meta, after the tech giant has paused…
data-driven marketing
Spotify in-house agency offers up 615m users to brands
Music, podcast and audi books streaming giant Spotify is launching an in-house creative agency to work with brands and agencies…
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
Wild ones: Brands still in dark on how to reach over-65s
Brands are being offered another chance to get under the skin of the over-65s, a lucrative audience with more time,…
When will politicians and pollsters tap marketing data?
Between now and July 4, we are going to get a lot of data and stats thrown at us. It…
Merkle unlocks key to turning laggards into CX leaders
Anyone still wondering why some businesses are laggards while others are leaders which are light years ahead of the pack,…
Marketing budget squeeze puts training on back burner
Tight budgets are the biggest barrier to upskilling for more than a third of marketing leaders, despite businesses facing widespread…
‘No More Injury Time’ push gives abuse the red card
A new nationwide campaign aims to raise awareness of the support available for anyone experiencing, or at risk of experiencing, domestic…
Labour vows to put tech and AI at the heart of economy
The Labour Party has pledged to put technology at the heart of its missions and unblock tech barriers to restart…
Tories ditch new data reforms Bill in election manifesto
The Conservative Party appears to have abandoned reprising the UK’s data protection reforms if it forms the next Government, with…