E.On sends ‘you’re due to leave us’ letter to dead man
German-owned energy giant E.On has been accused of being “insensitive and crass” after sending out a personalised letter to a…
data-driven marketing
RSPCA calls for ‘a little respect’ in major rebrand blitz
The RSPCA is marking its 200th anniversary with a major rebrand – its first in 50 years – backed by…
Havas swoops for AI-driven digital transformation firm
Havas has acquired French data consultancy TED Consulting, which specialises in all aspects of digital transformation, to enhance its use…
Medialab raids OMD to appoint new strategy director
Medialab is continuing to strengthen its senior team on the back of a raft of business wins with the appointment…
AI concerns fuel call for more changes to data reforms
The Government’s long-running battle to get its data reforms passed before the next General Election is proving ever more arduous…
Accenture bags Unlimited to bolster CRM and GenAI
Accenture is bolstering its Accenture Song division with the acquisition of Unlimited in a move designed to scale its offerings…
BSI appoints agency for business makeover campaign
BSI, the business improvement and standards company best known for its Kitemark, has appointed a global creative and media agency…
Brands’ AI adoption hampered by lack of trust and data
Businesses appear to be making good progress on implementing artificial intelligence to help power customer interactions, but are still finding…
Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…