Acxiom unveils another tool for post-cookie marketing
Acxiom is bolstering its efforts to step into the breach created by the demise of third party cookies, with a…
data-driven marketing
Dulux turns to the classics to draw up colour palette
Dulux Heritage has reimagined the covers of 12 literary classics – ranging from War of the Worlds, Dracula and Moby…
Retailers ‘need to boost data and tech’ for green creds
British retailers are being urged to accelerate their investment in data and technology to become sustainable with a new analysis revealing that…
Skipton travels to Red Brick Road for business revamp
Skipton Building Society has appointed Red Brick Road as its lead agency with a brief that covers creative through to…
Retail media boom fuels launch of JPMorgan ad division
The US’ largest bank, JPMorgan, has become the first major financial institution to launch an advertising business, with a new…
Tech giants under the cosh as Brussels enforces DMA
The European Commission has unleashed a barrage of investigations against US tech giants under its new Digital Markets Act, with…
Winners take it all: Cadbury shows love to shopkeepers
Cadbury is launching an integrated campaign to promote ‘The Big Win Win’ promotion for the second consecutive year, as part…
Hands off our kids’ data, ICO warns social media giants
Social media and video-sharing giants are being urged to prioritise children’s online privacy or risk the wrath of global data…
Sceptical consumers are already using GenAI every day
Consumers may be worried about generative AI and its human impact but the vast majority are already embracing the technology…
Vinnie goes back to Chelsea FC for mental health blitz
Vinnie Jones has returned to the Chelsea FC dressing room for the first time in more than 30 years to…