Ocean Bottle makes TV debut with Sky Zero campaign
Social impact brand Ocean Bottle is making its TV debut to support its mission to save our oceans, highlighting the…
data-driven marketing
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
Global adspend to top $1trn with AI in the driving seat
Global advertising revenue is set to grow 7.8% in 2024 to $989.8bn, and another 6.8% in 2025 to $1.1trillion, driven…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
BHF ‘Til I Died’ posters pay tribute to young footie fans
The British Heart Foundation is using the imminent kick off of the UEFA European Football Championships to commemorate the lives…
Industry steps up campaign to demystify political ads
The advertising industry is renewing its awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads…
SME retailers plot £1bn action against ‘abusive’ Amazon
A group of independent British retailers has launched what is claimed to be the biggest ever retail class action in…
Fight for AI fairness and inclusivity has only just begun
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…
MSQ drafts in M&C chiefs for data-driven sports agency
MSQ is launching a global sport and entertainment agency group, powered by a proprietary data and insight tool – Tribes…
Hard Rock signs Messi to kick off global loyalty club
Hard Rock International is aiming to convert rock fans into footie lovers with a campaign to launch iits global loyalty…