Data collection gaps blowing holes in marketing activity
Brand owners talk a good game on personalisation, and the vast majority of marketers believe real-time experience data is critical,…
data-driven marketing
Coller nets M&C Saatchi Sport & Entertainment top job
M&C Saatchi has promoted “lifer” Laura Coller to chief executive of its Sport & Entertainment division as well as its…
Dobbies hires Phil Thomas as CMO to grow loyalty club
The Dobbies garden centre chain has appointed a new chief marketing officer just in time for the spring and summer…
Tui bolsters data strategy with Serendipity2 extension
Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the…
Fuse recruits top duo to drive agency expansion strategy
Omnicom Media Group’s sport and entertainment agency Fuse has hired its first international new business and marketing director as part…
Ad watchdog gets steamed up about the JML DriBuddi
Homewares retailer JML has found itself on the wrong side of the ad watchdog for the second time in a…
Nationwide ‘greedy banker’ ads end up on the scrapheap
Nationwide Building Society’s “tongue in cheek” ad campaign starring actor Dominic West as the greedy and unsympathetic head of a…
New group urges industry to support trans+ community
A new cross-industry collective has been launched to encourage action to support the trans+ community among marketing and communications leaders…
Rapp appoints duo to senior marketing science team
Omnicom agency Rapp UK has bolstered its marketing science team with the newly created roles of senior vice-president of analytics…
Curiosity killed the cat but it made us, says Carlsberg
Carlsberg has kicked off a global brand campaign designed to champion the theory that all progress in the world starts…