WHSmith picks AI platform for data-driven retail boost
WHSmith has signed a major deal to implement a new data and analytics platform to support the acceleration of the…
data-driven marketing
Jamaican rum brand Wray & Nephew makes UK ad debut
Jamaican rum brand Wray & Nephew is launching its first ever UK-wide ad campaign as the Campari Group-owned business strives…
Ozone jumps into bed with Netmums for media offering
Many dads might be slightly wary of Netmums – if not a touch scared – but digital advertising firm Ozone…
Stalk your customers and risk exodus, brands warned
Brand owners might think they are being smart by keeping in touch with consumers, but there is a fine line…
Moon shot: US Major League Baseball hits London again
Major League Baseball is returning to the capital this weekend, with a fresh Trafalgar Square takeover that will see the…
Meta’s mega AI data grab sparks mass GDPR complaint
Meta’s plans to exploit years of personal posts, private images or online tracking data on its sites to build a…
Data-driven firms ‘adopt AI faster and trounce rivals’
Smaller companies that make data a strategic priority are not only faster to adopt AI, they are also outperforming their rivals,…
UK retail sales to EU plummet by £6bn following Brexit
Brexiteers’ claims of a new frictionless trade deal with Europe have been exposed by new figures which show British brands…
SME retailers eye up TikTok to keep their funnel full
Retailers are planning to plough more and more spend into social media marketing as a way of tackling the perennial…
Female AI wipe-out fears spark call for skills shake-up
The current approach to technology skills is not fit for purpose, leaving women at increased risk of being left behind,…