Firms told ‘young guns’ will go for it in hunt for top pay
UK businesses are being warned they risk losing future stars with younger workers far more likely to demand higher salaries…
data-driven marketing
Analytic Partners snaps up UK data firm Magic Numbers
Marketing measurement and insight specialist Analytic Partners has secured an agreement to acquire UK-based analytics firm Magic Numbers, in a…
John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
Christian Aid piggybacks Paris 2024 for climate push
Christian Aid is aiming to tap into Olympic fever to urge people to “Join the race against the climate crisis”…
Regit drives ‘permissioned’ data deal with LiveRamp
Regit, the UK’s major digital garage that helps motorists buy, sell and maintain their vehicles online, has signed up to…
Harley revs up summer blitz to hail love of the open road
Harley-Davidson is aiming to get motorbike enthusiasts to ride out into the “long, golden sweet summer days that stretch out…
Saatchi & Saatchi ‘secret weapon’ is agency’s first CDO
Further evidence of adland’s increasing reliance on the power of data-driven marketing and insight has emerged with Saatchi & Saatchi appointing its…
Brands miss out by ignoring nuances of midlife women
Brand marketers are being encouraged to identify women by their mindset rather than their age on the back of a…
CMA probe into supermarket loyalty comes to nothing
The Competition & Markets Authority has come under fire for carrying out a “nonsensical” investigation into supermarket loyalty schemes after…
Lucky Generals tunes up EDF’s biggest ever campaign
EDF is launching a new brand platform called “Change is in our Power”, designed to inspire pride in its people,…