Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
data-driven marketing
Hovis goes back up North for new ad with old strapline
Hovis has appointed a new roster of agencies spanning creative, media, PR and social as the brand plots its return…
Youngsters bemoan age-old issues with online shopping
The old adage of “you can’t please all of the people all of the time” appears to be alive and…
Hornby insists merger will create ‘WPP’s AI speedboat’
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
VCCP nets key slice of Co-op work as review continues
Co-op Group has handed VCCP London a major tranche of advertising and marketing business to fulfil the organisation’s aim of growing membership by one…
Gartner: Three key themes to drive marketing this year
In 2024, CMOs continue to deal with disruptive forces from both inside and outside the enterprise. The most successful CMOs…
New blitz boosts consumer trust in advertising industry
Industry chiefs are hailing the results of a new campaign promoting the work of the Advertising Standards Authority, which show…
Bossing it: Ditch the ‘tough’ image to be a better leader
Watch Lord Alan Sugar on BBC One’s The Apprentice and you may think that strength, dominance and bullishness are the perfect…
Data reforms ‘make it harder for people to get justice’
The Data Protection & Digital Information Bill might have returned to the House of Lords this week but privacy campaigners…
McArthurGlen hands £6.8m digital brief to the7stars
McArthurGlen Group, one of Europe’s leading owners, developers and managers of designer retail outlets, has strengthened its relationship with media agency the7stars,…