Cadbury uses GenAI to place customers in classic ads
Cadbury has launched a new GenAI-powered tool named “My Cadbury Era” which places users in classic Cadbury posters as part…
data-driven marketing
Publicis Media bolsters data and tech with new CTO
Publicis Media UK is aiming to beef up its tech, data, product and AI strategies with the appointment of a…
Google U-turn reaction: ‘No time to sit back and relax’
Google’s decision not to scrap third-party cookies in Chrome has come as a shock to some, and as an inevitablity…
Miroma merges three shops for global content business
Miroma Group, the business behind Fold7, has united three of its high performing agencies to create one multi-service business for…
Met Police highlights ‘change’ in new recruitment drive
The Metropolitan Police Service is inadvertently taking a leaf out of Labour’s election campaign, with a new recruitment drive under…
Marketers rejoice as Google axes plans to ditch cookies
Google has performed one of the biggest U-turns in recent history by scrapping plans to ditch third-party cookies in its…
Shoppers turn back clock for retail and entertainment
Shoppers are increasingly going back to basics, turning away from retail technology to instead go to physicial stores, while even…
Medialab drafts in new chief to drive digital expansion
Independent media agency Medialab has appointed a new executive director to lead its digital offering, with a brief to ensure…
Freeland follows Scognamiglio out of Rapp after 8 years
Rapp’s Chris Freeland has left his position as executive chair for the UK and APAC eight years after joining the…
Amazon Prime Day: How to grab a big slice for next year
Another year, another Amazon Prime Day has been and gone. The first 24 hours of this year’s event saw £633.4m spent…