Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
data-driven marketing
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
Election fuels warning to brands to keep out of politics
The Labour Party might have convinced more than 120 business leaders – including Iceland boss Richard Walker – to support…
‘Czech Sphinx’ moves closer to £3.57bn Royal Mail deal
A £3.57bn takeover of Royal Mail by Daniel Křetínský has inched ever close after parent company International Distributions Services (IDS)…
Why Royal Mail price rises don’t do anyone any favours
You wouldn’t really want to be the Royal Mail right now. It’s a business that needs a full control-alt-delete. From…
Tealium jumps into bed with Trade Desk for adtech boost
Global customer data platform Tealium has struck a new deal with adtech provider The Trade Desk to offer clients a…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
Havas deepens YouGov data pact for global expansion
Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18…
GDPR six years on: Is the EU law still fit for purpose?
GDPR might be six years old, but those four letters are still enough to strike fear into many people working…