KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…
data-driven marketing
Digital agencies offer British brands launch pad for US
UK brands are being offered a leg up to successfully navigate and expand into the US market with the launch…
Google fined for mass theft of content to build AI tool
Google has been slapped with a €250m (£213m) fine by the French competition authority, predominantly for using content from publishers…
VCCP promotes Girl & Bear chief to drive expansion
VCCP-owned global content creation studio Girl & Bear has promoted managing director Claire Young to chief executive as part of…
Firms warned to double down on retaining skilled staff
Marketing companies have been warned to ensure they keep hold of their skilled staff despite a the bottom falling out…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
Time to give ‘uninspiring’ B2B content the human touch
Businesses are responsible for some of the best stories on the planet – everything from economic success and technological innovation…
‘Disgusting’ Shipman ad kills off new biz at DeadHappy
Financial services firm DeadHappy is counting the cost of last year’s controversial ad campaign featuring serial killer Harold Shipman –…
‘Eton Rifles’ still the top guns of the creative industry
The British class system is still alive and kicking in the creative industries, with where an individual went to school…
Brussels opens probe of LinkedIn online ad targeting
LinkedIn’s data-driven advertising practices are facing a major investigation by the European Commission under the new Digital Services Act, designed…