Spoof Lewis Hamiltons and Taylor Swifts hit marketing
Brands’ marketing efforts continue to be hampered by inaccurate personal information – with millions of people providing spoof names like…
data-driven marketing
‘UK must act now to stop dotcom-style collapse of AI’
A serious lack of robust data governance in the UK could result in a collapse of the AI boom, triggering…
AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
Brands eye festive bonanza as shoppers plot £600 spend
They say Christmas comes earlier and earlier but those marketers enjoying a well-earned summer break will be heartened by the…
Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
Ocean lines up top brands for Olympic fan experiences
Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic…
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
TikTok hit by £1.9m fine for data governance failings
Social media giant TikTok has once again found itself on the wrong side of the UK’s regulatory regime after being…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Gotcha: Wowcher forced to ditch pressure marketing
The Competition & Markets Authority has secured undertakings from Wowcher to change its online selling practices, meaning consumers can expect…