LNER hires two agencies following marketing review
LNER, the rail company that provides long-distance inter-city services on the East Coast Main Line to and from London, has handed its…
data-driven marketing
Privacy group warns Govt over revamp of data laws
Privacy campaigners have signalled there will be no easy ride for the Labour Government’s proposed Digital Information & Smart Data…
Asda drafts in new digital shop for social media blitz
Just weeks after appointing a new boss to drive growth in online shopping, Asda has brought in digital agency Born…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
Co-op flags up 180 years of history for new era of retail
Co-op Group is returning to its roots for a new brand platform and integrated campaign to remind the British public…
Govt lines up new Bills for cyber security and smart data
The Government has stopped short of announcing new Bills for data protection and artificial intelligence but has vowed to strengthen the UK’s…
Nick Myers moves up to CSO in triple Oliver promotion
Global in-housing specialist Oliver has promoted head of planning Nick Myers to the role of chief strategy officer as part…
More and more Brits see advertising as a force for good
UK consumers are increasingly recognising advertising’s ability to drive change in society, with new figures showing positive sentiment up an impressive…
Jack Daniel’s hires UK agency for digital marketing brief
Brown-Forman whiskey brand Jack Daniel’s is aiming to reinforce its appeal among a younger audience with the appointment of a…