New DMA chair calls on industry to prove its worth
Former Disney marketing chief and incoming DMA chair Tony Miller has issued a rallying cry for the data-driven marketing industry…
data-driven marketing
Creatives claim they’re not using AI as it’s ‘cheating’
Creatives are increasingly playing it safe when it comes to using artificial intelligence tools – or at least they say…
Imagination recruits duo to bolster UK strategy team
Global experience design agency Imagination has made a double appointment to its senior strategy team as the company steps up…
Dentsu appoints trio to beef up global data leadership
Dentsu has bolstered its senior data and technology leadership team with three key global appointments aimed at driving data-driven innovation…
IWD 2024: Rocking up with ‘girl boss’ swag not enough
International Women’s Day might have its critics – after all, there are ingrained issues that affect women all year round…
IWD 2024: Industry talks a good game but is still failing
Representation of women in advertising has finally turned a corner, but darker-skinned and older women have been left behind and…
IWD 2024 Scottish Widows Beat the Gap: Time to act
It might seem absurd that women are still facing battles on so many fronts – from harassment, discrimination and pay…
Marketers getting tied up in multiple content systems
Hyper personalisation and localisation remains more of a pipedream than a reality for most brands with an increasing number of…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…
Budget: Bosses call for investment to ‘shift the dial’
It seems this week’s Budget has not only deepened the divisions between the UK’s main political parties but it has…