Blade Master aims to cut it for Wilkinson Sword blitz
Wilkinson Sword has ditched the classic “best a man can get” for a new pan-European campaign which aims to position…
data-driven marketing
Cadbury dives into archives to help dementia sufferers
Cadbury and Alzheimer’s Research UK have joined forces to distribute thousands of “Memory Bar Boxes” featuring iconic Dairy Milk packaging…
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…
Caples honours Hegarty as UK agencies scoop 11 gongs
British agencies picked three golds at this year’s John Caples which also saw BBH co-founder Sir John Hegarty handed The…
British businesses still failing on GDPR breach reporting
With GDPR inching closer to its 6th anniversary – UK GDPR came in after Brexit – it appears many British…
Lidl bolsters loyalty scheme to offer greater discounts
Lidl has boosted its loyalty scheme, introducing new weekly rotating discounts for members on a selection of products as it…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
Watson: Push the envelope to fight ad mail price hike
Royal Mail’s potential takeover by Czech billionaire Daniel Křetínský might be grabbing all the headlines but users of direct mail…
Merlin drafts in former John Lewis chief as first CMO
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
Motorway swipes right to bring in senior Bumble chief
Moving from online dating to online motor sales might not be a well-trodden path but Bumble’s marketing chief has made…