ICO yet to decide if ad-free subscriptions are unlawful
The Information Commissioner’s Office has admitted it does not know the legality of the controversial “consent or pay” services –…
data-driven marketing
Schuh bolsters senior team with top marketing duo
Footwear retailer Schuh has made a double appointment to strengthen its leadership team, as part of its ambition to become…
Marketers caught napping in stampede to adopt AI tools
Marketers might be at the forefront of AI implementation, but it seems the vast majority have been caught with their…
Brands offered dedicated ‘shopfront’ on Sainsbury’s site
Brand owners are being offered the chance to launch their own digital shopfronts on the Sainsbury’s online platform in a…
Apocalypse cow: Peta urges Brits to ditch ‘cruel’ leather
Animal rights group PETA has launched a graphic bloody new film that urges consumers to open their eyes to the cruelty…
Industry educates youngsters on the perils of scam ads
Advertising literacy charity Media Smart is supporting the UK Government’s National Campaign Against Fraud through a new scam ad awareness campaign,…
LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
Penny Appeal enforcement fuels ICO charity warning
The Information Commissioner’s Office has issued a warning to all charity marketers about the dangers of sending unsolicited marketing texts…
SunLife builds new team with Vanquis chief as CMO
Phoenix Group-owned financial services company SunLife has appointed a new chief marketing officer as it shakes up its team following…
IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…