Time to shake it up in the search for new prospects
With another year well underway, there’s no doubt that a change is taking place in the landscape of B2B outreach….
data-driven marketing
ASA broadband clampdown ‘costing Brits £53m a year’
New broadband advertising rules introduced late last year are putting off over a third (38%) of customers from switching their…
Unlimited and Pablo scoop Metropolitan Police task
The Metropolitan Police Service has appointed Unlimited and Pablo following a competitive pitch against agencies on the Government and public…
Google, Meta, and Amazon grab 60% of $680bn spend
Anyone still in any doubt as to the dominance of the US tech giants in the global digital ad market…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
Gen Z plan to spend their way out of doom and gloom
Generation Z consumers are primed to buy more, pay more and spend more than any other generation across multiple product…
Motorpoint straps in the7stars for UK media business
Motorpoint, the used car dealership, is aiming to drive expansion, enhance awareness, and broaden its reach with the appointment of…
Online ad issues continue to be major turn-off for CTV
Brands might be ploughing spend into connected TV but the medium is still suffering from many of the issues online…
27-year-old plots launch of international agency group
A new agency group, backed by an investment fund and spearheaded by a 27-year-old media and tech entrepreneur, is aiming…
B&Q hammers home that Leap Day is a DIYer bonus
Leap years might be nothing but a pain in the backside for many but B&Q is calling on DIY fans…