‘Immersive and interactive’ websites garner more loyalty
Online retailers are being urged to focus more on making their sites immersive and interactive and not just convenience and…
data-driven marketing
AI saves the day as CMOs are forced into the era of less
Consumers might still be wary of artificial intelligence but more and more marketers are adopting the technology to boost productivity…
Angling Direct hooks in hefty profits as fishing flies
Mortimer and Whitehouse: Gone Fishing might not be the Love Island generation’s idea of a fun watch but it seems…
‘Collaboration drag’ puts CMOs on the road to burn-out
The vast majority (84%) of marketing chiefs are being stifled by too many meetings, too much feedback from colleagues and…
Dentsu targets retail media boom with dedicated unit
Dentsu is aiming to capitalise on the rapid rise of retail media by setting up its first dedicated unit, which…
The future of search and what it means for your brand
The future of search is changing rapidly: Gartner predicts that by 2028, some brands will see their organic site traffic…
Monzo shows the love in first TV campaign in five years
Monzo, the UK’s largest digital bank with more than 9 million customers, has launched a new nationwide ad campaign in…
Jaywing boss Fryatt exits as ‘for sale’ sign comes down
Marketing and data science agency Jaywing has scrapped plans to sell the company in a change of heart that coincides with the…
Currys drafts in Microsoft and Accenture for AI overhaul
Currys is aiming to tap into the latest AI technologies to enhance operations, elevate its customer experience and improve staff…
Mission rejects ‘opportunistic’ £22m Brave Bison bid
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has been given the cold…