MSQ opens global division offering ‘sustainable content’
Data and tech driven agency group MSQ is launching a global division to beef up its content marketing offering, with…
data-driven marketing
Consumers threaten exodus over the rise of AI chatbots
Brand owners might see the adoption of AI chatbots as a perfect way to cut costs but the rise of…
Co-op pools creative and strategy after major review
Co-op Group has consolidated its creative and strategy accounts into VCCP London after handing the agency a one-off brief earlier this…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
‘Industry champion’ Markey becomes ISBA president
Boots CMO Pete Markey, aurguably one of the best known marketing chiefs in the UK, if not Europe, has taken…
Will data drive your cost-of-living crisis exit strategy?
Not much seems to unite the UK these days. But one thing the vast majority of us can probably agree…
Third of small firms don’t advertise despite the benefits
The UK’s army of small firms which have embraced advertising are benefitting from its positive impact as they look to…
‘Holidays are coming’… Brits begin festive shop early
Most schools may have yet to break up for the summer holidays but the vast majority (63%) of UK consumers…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
OMG signs deal with top marketing science institute
Omnicom Media Group is aiming to steal a march on its rivals when it comes to audience insight, innovation and…