OMD signs deal with top marketing science institute

OMD_instituteOmnicom Media Group is aiming to steal a march on its rivals when it comes to audience insight, innovation and delivering transformational growth by signing a deal with what claims to be the world’s largest centre for research into marketing, the Ehrenberg-Bass Institute.

OMG is the only media agency group in the UK – and across Europe – to currently sponsor the Institute, which gives it access to the latest research ahead of the market.

Based at the University of South Australia, the Ehrenberg-Bass Institute is a market-leading independent, not for profit, research institution consisting of marketing scientists who are advancing marketing knowledge and helping brands grow.

The Institute is led by Professor Byron Sharp, author of “How Brands Grow: What Marketers Don’t Know” which has been named one of the most influential marketing books of the past decade (WARC, 2015).

Through sponsorship of the Institute, OMG will gain access to a wealth of benefits and material, including access to the latest research ahead of the industry, exclusive events, workshops and seminars, and direct access to more than 60 marketing scientists working within the Institute.

It is claimed this will enable OMG and its teams to benefit from the Institute’s rigorous approach to evidence-based marketing.

Omnicom Media Group UK chief marketing officer Nicki Hare said: “This first-mover sponsorship further enables OMG agencies to drive competitive advantage for our clients, through exclusive access to industry leading knowledge, research and insights.

“We are proud of the relationship we are building with the Institute, and the application of their findings on the tools we have developed and the conversations they are leading to help drive transformational growth for our clients’ business.”

Professor Sharp added: “As an independent research institute, we rely on support from a broad range of corporations, and we are delighted to have OMG join our family of sponsors; particularly because media research makes up a large part of our fundamental research programmes, including PhDs and masters.”

Related stories
Fuse opens São Paulo office to tap into Brazilian market
OMD UK promotes digital chief Ryder to lead agency
OMG signs deal to tap data of 20m Tesco Clubcard users
Uber hails OMG UK to handle global media business
OMD nets global Beiersdorf digital, data and tech brief
Omnicom expands Google consultancy to UK market
CMOs to spend, spend, spend on tech, digital and data

Print Friendly

Be the first to comment on "OMD signs deal with top marketing science institute"

Leave a comment