M&C Saatchi drafts in former C4 chief as group CEO
M&C Saatchi has confirmed that former Channel 4 chief marketing officer Zaid Al-Qassab has been recruited as group chief executive,…
data-driven marketing
Who Gives A Crap calls for ‘Roll Tax’ to be wiped out
Chancellor Jeremy Hunt is being urged to scrap the so-called ‘Roll Tax’ which classes toilet roll as a luxury item…
Industry reveals line up for ad trade mission to SXSW
The UK marketing and advertising industry is ramping up its efforts to push the sector’s exports by returning to major…
‘Provocative and offensive’ OnlyFans poster gets binned
The ad watchdog’s war against raunchy posters for OnlyFans has claimed yet another scalp with the regulator forcing model, influencer…
Ford swerves ad ban as ASA slams the brakes on probe
Car giant Ford has been given the green light to “keep calm and carry on” advertising its All-Electric Explorer model…
Tesco waves white flag over ‘confusing’ Clubcard deals
Tesco has bowed to pressure to change how it shows prices on its Clubcard deals in stores and online amid…
British Council hires Rapp for integrated marketing brief
The British Council, the organisation which works in over 100 countries promoting a wider knowledge of the UK, the English…
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…