Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…
data-driven marketing
Job hunting marketers warned: ‘Don’t forget the basics’
ChatGPT might be dominating the headlines but marketers looking to get a new job will need far more rounded and…
Petition against DWP spying in Data Bill nears 200,000
Nearly 200,000 people have signed a petition calling on the Government to ditch its plans to spy on bank accounts…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Tesco top marketer Botton exits after 8 months in role
Tesco’s group customer director Emma Botton has stepped down from her role, just eight months after effectively taking over from…
Why Reader’s Digest collapse is a lesson for every brand
As someone who once walked the halls of Reader’s Digest, I’m not just saddened by its downfall—I’m downright angry at…
If your website refresh is rubbish, check your processes
For most organisations, your website is a critical user touchpoint. As a result, it will get a lot of attention….
Social now top ad channel as brands ignore privacy fears
Social media giants have shrugged off major concerns over their privacy policies – typified by huge fines for Facebook, WhatsApp,…
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Medialab trio to beef up data and effectiveness team
Independent media agency Medialab has made a raft of senior hires to bolster its data and marketing effectiveness team, further…