New ad blitz demands end to rehab postcode lottery
A major new outdoor and digital radio campaign is calling for an end to the postcode lottery for NHS rehabilitation…
data-driven marketing
Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
Meta hit by double whammy over ‘illegal’ data practices
Meta is facing a double data protection showdown on both sides of the English Channel with EU chiefs being urged…
M&C Saatchi raids WPP for CEO as revamp continues
M&C Saatchi has drafted in a new chief executive from WPP to succeed Camilla Kemp, who left 12 months ago,…
New campaign aims to get young into the great outdoors
Britain’s youth are being enticed into connecting with the great outdoors and tackle one of the root causes the spiralling…
US tech giants ‘already at helm of GenAI supertanker’
UK hopes of being a world leader in generative artificial intelligence seem to be nothing but a pipedream after new…
CMOs warned ‘always-on digital’ is becoming a turn-off
Chief marketing officers are being urged to breathe new life into their online advertising strategies and fix avoidable issues, amid fresh…
All shook up: Elvis in charge after Birds Eye agency rejig
Birds Eye has expanded the remit of Elvis from direct, digital and social to be its lead creative agency, as…
Nationwide hires Armadillo as first dedicated CRM shop
Bristol agency Armadillo has proved that regional agencies are equal if not better than big London shops after beating off…
Frontline owner hands bigger slice of business to Krow
Boehringer Ingelheim Pet, the pet care division of the global pharmaceutical company which was founded in Germany nearly 130 years…