Fuse opens São Paulo office to tap into Brazilian market
Omnicom Media Group’s sport and entertainment agency, Fuse, is opening a new office in São Paulo, Brazil, designed to further…
data-driven marketing
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…
Industry in peril as Schrems declares war on ChatGPT
The man who has almost single-handedly been responsible for bringing US tech giants to heel over their privacy practices has…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…
Creative chiefs in the dark over the rise of ‘AI washing’
“AI washing” might be becoming increasingly prominent, but the vast majority of creatives (80%) have never even heard of it,…
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Tesco woos 3 million with ‘personalised’ Clubcard push
Tesco is launching a “highly personalised” Clubcard campaign which will target millions of customers, driven by a new partnership with…
Unlimited and Pablo land Govt business and trade brief
The Department for Business & Trade has appointed Unlimited and Pablo to be its creative agency partner for its UK…
Valtech swoops for Kin + Carta in £239m acquisition
Valtech, the global digital business with more than 6,000 employees but a low profile in the media, has acquired print giant…