Nectar strikes major retail media adtech and data deal
Nectar360, which owns and operates the Nectar loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has…
data-driven marketing
Women fear AI could push them out of the workforce
Artificial intelligence might be booming in the workplace but bias fears are growing just as quickly, with female staff increasingly…
Lucky Generals gets keys to National Express revamp
UK coach operator National Express has appointed agency Lucky Generals to continue its repositioning drive in an effort to promote…
Ocado sees sex toy surge as customers get more ‘ballsy’
It seems that Ocado customers are not only following its brand strapline to “Get the price promise that really stacks…
Government forced to get extension on data reforms Bill
The Government’s difficulties in getting its data protection reforms over the line and on the statute book have been laid…
TMW Unlimited wins brief to steer Suzuki GB business
Japanese car giant Suzuki has appointed TMW Unlimited to handle its integrated creative, content and CRM account just two months…
Google expands AI training with free marketing module
Google has launched a free training module as part of a wider series offering practical advice and tips focused on…
Havas builds B2B wing with major agency acquisition
Havas is expanding its B2B division with the acquisition of UK-based global agency Ledger Bennett in a move designed to…
Acxiom caught in bust-up over illegal data trading
IPG-owned data giant Acxiom has been caught up in a major breach of GDPR by allegedly selling the personal data…
MSQ eyes fresh growth by appointing first ever CMO
International creative and technology agency group MSQ has appointed its first chief marketing officer to further evolve its proposition among clients,…