Take up of digital wallets rises as charity donors return
Any charity chiefs still in any doubt about whether to adopt digital payments need look no further than the latest…
data-driven marketing
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
‘Toxic’ TikTok Lite suspended to pre-empt ban by EU
TikTok has suspended its TikTok Lite service, which offers rewards for watching videos, after the European Commission threatened to block…
M&C bolsters integrated offer with top creative recruit
M&C Saatchi is boosting its integrated offering and strengthened its creative department following a period of growth and a series…
ICO vows to root out rogues as it issues £340,000 fines
The Information Commissioner’s Office might be licking its wounds after a week to forget at the Upper Tribunal but its…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…