BT appoints Dentsu UK data chief to lead transformation
BT Group has poached Dentsu chief data and product officer Maddie Armitage to lead all its data and AI products,…
data-driven marketing
Brussels blows ‘consent or pay’ models out of the water
The European Data Protection Board has issued a damning opinion on the “consent or pay” models deployed by large online…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Imagination backs shop ‘made for people who hate ads’
Experience design company Imagination is backing a new content production studio, which aims to offer solutions for brands seeking impactful…
Finance specialists unite for digital agency Yada Yada
Two financial services marketing specialists have joined forces for Belfast-based start-up Yada Yada Finance, an agency designed to help lenders…
Adtech start-up targets the UK’s 5.5m small businesses
Britain’s 5.5 million-strong army of small businesses – widely viewed as the engine of the economy – are being targeted with the launch…
Rapp boss Scognamiglio hangs up boots after 25 years
Rapp global chief executive Marco Scognamiglio is set stand down from his role over 25 years after he first joined…
Decathlon UK appoints media shop for expansion drive
Sports retailer Decathlon UK has handed its media account to Fifty to support a new global strategy aimed at modernising…
Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…
Decision imminent on legality of Meta’s ‘consent or pay’
The European Data Protection Board – which is made up of all of the EU’s data privacy chiefs – is…