Heinz is tickled pink over new Barbiecue sauce release
Heinz is aiming to capitalise on Barbiemania – just weeks after last summer’s blockbuster was released on Prime Video, iTunes,…
data-driven marketing
CMA warns US tech giant’s dominance of AI is ‘harmful’
The UK’s competition watchdog has waded into the row over the dominance of US tech giants in the artificial intelligence…
Agencies join hub to put diverse talent ‘in the know’
A group of marketing and advertising agencies is partnering with Day of Wrk – a platform that aims to help…
UK firms slug it out as battle intensifies for AI experts
The fight to attract the best artificial intelligence talent continues to rage across the UK, with data scientists the most…
E.On sends ‘you’re due to leave us’ letter to dead man
German-owned energy giant E.On has been accused of being “insensitive and crass” after sending out a personalised letter to a…
RSPCA calls for ‘a little respect’ in major rebrand blitz
The RSPCA is marking its 200th anniversary with a major rebrand – its first in 50 years – backed by…
Havas swoops for AI-driven digital transformation firm
Havas has acquired French data consultancy TED Consulting, which specialises in all aspects of digital transformation, to enhance its use…
Medialab raids OMD to appoint new strategy director
Medialab is continuing to strengthen its senior team on the back of a raft of business wins with the appointment…
AI concerns fuel call for more changes to data reforms
The Government’s long-running battle to get its data reforms passed before the next General Election is proving ever more arduous…
Accenture bags Unlimited to bolster CRM and GenAI
Accenture is bolstering its Accenture Song division with the acquisition of Unlimited in a move designed to scale its offerings…