MailOnline waves white flag in ICO war on ad cookies
The Information Commissioner’s Office has claimed a major scalp in its war on illegal advertising cookies by forcing MailOnline –…
data-driven marketing
What’s in store for 2024… for digital and data strategy?
As the first month of 2024 draws to a close, marketers are anticipating the trends that will dominate the remainder…
Ex-Nike chief and hockey star is new Sweaty Betty CMO
Women’s sportswear brand Sweaty Betty is setting its sights on global expansion with the appointment of a former England and…
Aldi’s Kevin slices through opposition as top ad of 2023
Cannes Lions judges might be cringing all the way to the Côte D’Azur but Aldi’s latest TV ad, Kevin &…
Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…
CMA launches review of supermarket loyalty pricing
The Competition & Markets Authority has officially launched its probe into supermarket loyalty pricing – first flagged up in November…
Williams and Mulligan join Brave Spark expansion drive
MSQ-owned creative studio Brave Spark is aiming to capitalise on 2023’s “record breaking” year, which saw the agency double in…
Job seekers shun AI tools as they prefer humans after all
AI tools might already have initiated a wave of change across the world of work, but it seems most people…
ChatGPT under threat over claims it breaches GDPR
The inexorable march of ChatGPT through the marketing industry could be about the come to an abrupt halt if one…
Data analysts in big demand as marketers suffer pay cut
Anyone with data analysis skills could be in for a bumper year, with this role, along with project management and branding,…