Winners take it all: Cadbury shows love to shopkeepers
Cadbury is launching an integrated campaign to promote ‘The Big Win Win’ promotion for the second consecutive year, as part…
data-driven marketing
Hands off our kids’ data, ICO warns social media giants
Social media and video-sharing giants are being urged to prioritise children’s online privacy or risk the wrath of global data…
Sceptical consumers are already using GenAI every day
Consumers may be worried about generative AI and its human impact but the vast majority are already embracing the technology…
Vinnie goes back to Chelsea FC for mental health blitz
Vinnie Jones has returned to the Chelsea FC dressing room for the first time in more than 30 years to…
Data collection gaps blowing holes in marketing activity
Brand owners talk a good game on personalisation, and the vast majority of marketers believe real-time experience data is critical,…
Coller nets M&C Saatchi Sport & Entertainment top job
M&C Saatchi has promoted “lifer” Laura Coller to chief executive of its Sport & Entertainment division as well as its…
Dobbies hires Phil Thomas as CMO to grow loyalty club
The Dobbies garden centre chain has appointed a new chief marketing officer just in time for the spring and summer…
Tui bolsters data strategy with Serendipity2 extension
Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the…
Fuse recruits top duo to drive agency expansion strategy
Omnicom Media Group’s sport and entertainment agency Fuse has hired its first international new business and marketing director as part…
Ad watchdog gets steamed up about the JML DriBuddi
Homewares retailer JML has found itself on the wrong side of the ad watchdog for the second time in a…