mSix&Partners jumps aboard Thameslink media brief
Govia Thameslink Railway, the UK’s largest train franchise, has appointed mSix&Partners as its new media agency of record, following a…
data-driven marketing
Industry urged to forget graduates and hire for skills
The marketing and advertising industry must ditch its obsession with hiring graduates in favour of adopting a skills-based approach, as candidates who possess…
Why 2024 should be the year connected TV delivers
The festive season offered a much-needed respite from the cost-of-living crisis, but now the halls have been undecked the world…
Asda rolls out expansion of retail media with SMG deal
Asda has appointed a new retail media partner as part of plans to expand its media network in more stores,…
LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…
Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…
VMLY&R chiefs dominate global VML creative line-up
Wunderman Thompson’s creative chiefs have missed out on all but one of the top jobs in WPP’s newly formed “super…
Havas eyes booming CX market with first global CEO
Havas has appointed former Wunderman and VMLY&R chief David Shulman as the first global chief executive of its customer experience…
Dentsu UK&I recruits first ever chief strategy officer
Dentsu UK & Ireland is aiming to scale its strategy, business transformation and consulting capabilities with the appointment of its…
Nissan GB appoints marketing chief from AutoTrader
Nissan GB has raided Auto Trader to appoint its new marketing director, Fiona Mackay, who will lead the car firm’s…