Nationwide ‘greedy banker’ ads end up on the scrapheap
Nationwide Building Society’s “tongue in cheek” ad campaign starring actor Dominic West as the greedy and unsympathetic head of a…
data-driven marketing
New group urges industry to support trans+ community
A new cross-industry collective has been launched to encourage action to support the trans+ community among marketing and communications leaders…
Rapp appoints duo to senior marketing science team
Omnicom agency Rapp UK has bolstered its marketing science team with the newly created roles of senior vice-president of analytics…
Curiosity killed the cat but it made us, says Carlsberg
Carlsberg has kicked off a global brand campaign designed to champion the theory that all progress in the world starts…
Vodafone and Fuse kick off Women’s Health campaign
The Welsh Women’s Rugby team have become Women’s Health cover stars as part of a paid media partnership with Vodafone, secured…
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…
Court rejects $575bn Amazon claim it is not a big firm
Amazon’s insistence that is not a large online platform – despite an annual turnover of $575bn – and therefore should…
Imagination brings Ford Explorer world record to life
Ford has hailed the achievement of adventurer Lexie Alford in completing the first round the world trip made in an…
Martech isn’t working; marketers urged to start again
Companies may have already spent billions on multiple martech systems, but now they must rethink their entire approach to technology…
FareShare hails Dentsu UK deal for tackling food poverty
UK charity FareShare has bigged up the major impact of its partnership with Dentsu in the fight against food poverty…