Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…
data-driven marketing
Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
Consumers demand more access to ‘shoppable’ TV ads
Consumers are going “square eyed” at the prospect of a rise in shoppable TV ads with more than half (53%)…
Save the Children drafts in Medialab to boost impact
Save the Children UK has handed its media planning and buying account to independent agency Medialab with a brief to…
Co-op axes loyalty money-back offer for member prices
The Co-op is ditching its money-back scheme, which allows loyalty club members to build up cash towards future purchases, to…
Brands ‘wasting over $100bn a year on unseen content’
Marketers might be on a mission to get ever more content, investing millions of pounds each year and pushing their…
Short-form video ads to hit $145bn as brands splash out
Short-form videos might have been popularised by influencers on TikTok and then replicated on YouTube and Instagram but it seems…
We Are Social promotes insight chief to global post
Digital marketing agency We Are Social has promoted UK head of research and insight Paul Greenwood to take on the…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
Retailers drive AI new wave but IMF reinforces job fears
UK retailers are now leading the charge to adopt generative AI as a key tool to reinvent themselves, with 81%…