Eagle Eye unveils AI system for retail and grocery boost
Eagle Eye, the leading martech business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality…
data-driven marketing
Oi no! Industry urged to ditch 1950s ABC1 classification
The advertising and marketing industry is being urged to finally ditch the socioeconomic grading system, still widely used to target…
Paltry pay rises pushing marketers into the job market
The cost of living crisis continues to wreak havoc in the marketing industry, with nearly three-fifths (56%) of professionals planning…
What’s in store for 2024… targeting Generation Alpha?
The new year is now upon us, and Generation Alpha (Gen A) – those born since 2010 – are already…
Grey London raids Google for first head of data strategy
Grey London is aiming to bolster its insight operation by appointing its first ever director of data strategy, handing the…
Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
Taboo busting cancer charity ad busted by ad watchdog
A poster campaign by charity Girl vs Cancer, designed to make sex after cancer “a less taboo part of treatment…
Pizza Hut brings in CMO with brief to fire up brand
Pizza Hut UK, Ireland & France has appointed a new chief marketing officer with a brief to transform it into…
What’s in store for 2024… for marketing creativity?
It seems like every January, sensational headlines compete for our attention by telling us that, this year, everything will be…
Costa hires industry stalwart Angrand as global CMO
Costa Coffee has recruited a new global chief marketing officer as part of the company’s plans to ramp up its…