Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…
data-driven marketing
What’s in store for 2024… for these five key trends?
With the new year well under way, there are five key trends which I believe will have a major impact on the…
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
Regulator wades into row over ‘data snooping’ by DWP
Information Commissioner John Edwards has stepped into the row over plans to give the Government powers to snoop on benefit…
Xavier Rees quits Havas to take up AMV Group top role
Xavier Rees’ meteoric rise through the advertising industry has reached new heights with the Havas Creative group CEO returning to…
British Army recruitment ad aims for OOH 3D knockout
The British Army is aiming to bring in new recruits with a heavy hitting campaign fronted by England boxing champion…
What’s in store for 2024… for the attention economy
New ideas are prone to initial bursts of innovation and fragmentation – usually followed by a natural shift towards standardisation…
Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…
CMOs must embrace ‘less is more to do more with less’
Marketers are being urged to ditch the culture of adding ever more complexity to their customer experience efforts and stop…
What can we subtract from our CX to make it better?
Companies tend to focus on what they need to add to drive customer growth and retention, failing to consider what…