New blitz boosts consumer trust in advertising industry
Industry chiefs are hailing the results of a new campaign promoting the work of the Advertising Standards Authority, which show…
data-driven marketing
Bossing it: Ditch the ‘tough’ image to be a better leader
Watch Lord Alan Sugar on BBC One’s The Apprentice and you may think that strength, dominance and bullishness are the perfect…
Data reforms ‘make it harder for people to get justice’
The Data Protection & Digital Information Bill might have returned to the House of Lords this week but privacy campaigners…
McArthurGlen hands £6.8m digital brief to the7stars
McArthurGlen Group, one of Europe’s leading owners, developers and managers of designer retail outlets, has strengthened its relationship with media agency the7stars,…
KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…
Digital agencies offer British brands launch pad for US
UK brands are being offered a leg up to successfully navigate and expand into the US market with the launch…
Google fined for mass theft of content to build AI tool
Google has been slapped with a €250m (£213m) fine by the French competition authority, predominantly for using content from publishers…
VCCP promotes Girl & Bear chief to drive expansion
VCCP-owned global content creation studio Girl & Bear has promoted managing director Claire Young to chief executive as part of…
Firms warned to double down on retaining skilled staff
Marketing companies have been warned to ensure they keep hold of their skilled staff despite a the bottom falling out…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…