That was then, this is now…for the digital skills crisis
In the first of a series of articles, Decision Marketing revisits the major industry issues we pinpointed at the end…
data-driven marketing
What’s in store for 2024…for AI-driven marketing?
In the ever-evolving landscape of marketing and advertising, the fusion of AI and creative thinking is poised to redefine how…
Trivago brings AI to the fore in TV advertising refresh
Global hotel search platform Trivago is embarking on a major relaunch featuring a new visual identity, which will debut with…
What’s in store for 2024…for surviving tough times?
As the new year dawns, while we’re no longer Covid-detained prisoners in our own homes, war continues to hang heavy,…
Unlimited and Pablo scoop DSIT ‘innovation’ business
The Department for Science, Innovation & Technology has appointed Unlimited and Pablo as its creative and strategic agency with a…
‘Never say never’ but Govt resists fresh calls for AI law
The UK Government is sticking to guns on new laws covering artificial intelligence, insisting that it is a case of…
Edinburgh Napier team nets DMA Breakthrough Award
Two students from Edinburgh Napier University – Gemma Rundell Skelding and James Gadsby – have scooped this year’s DMA Breakthrough Award,…
What’s in store for 2024…for sport sponsorship?
Sports sponsorship has grown into a $100bn industry and remains one of the last bastions of mass media moments on…
Tesco Clubcard members get free festive movie nights
Tesco is expanding its “Become more Christmas” campaign by joining forces with UK multiplex cinema chain and Clubcard rewards partner…
Purplebricks appoints media agency ahead of relaunch
Online estate agent Purplebricks has appointed mSix&Partners to handle its media planning and buying account ahead of a major relaunch…