LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
data-driven marketing
Penny Appeal enforcement fuels ICO charity warning
The Information Commissioner’s Office has issued a warning to all charity marketers about the dangers of sending unsolicited marketing texts…
SunLife builds new team with Vanquis chief as CMO
Phoenix Group-owned financial services company SunLife has appointed a new chief marketing officer as it shakes up its team following…
IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…
Time to shake it up in the search for new prospects
With another year well underway, there’s no doubt that a change is taking place in the landscape of B2B outreach….
ASA broadband clampdown ‘costing Brits £53m a year’
New broadband advertising rules introduced late last year are putting off over a third (38%) of customers from switching their…
Unlimited and Pablo scoop Metropolitan Police task
The Metropolitan Police Service has appointed Unlimited and Pablo following a competitive pitch against agencies on the Government and public…
Google, Meta, and Amazon grab 60% of $680bn spend
Anyone still in any doubt as to the dominance of the US tech giants in the global digital ad market…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
Gen Z plan to spend their way out of doom and gloom
Generation Z consumers are primed to buy more, pay more and spend more than any other generation across multiple product…