Barclays picks UK CMO as marketing revamp continues
Barclays UK has finally appointed a permanent chief marketing officer, handing the job to ‘lifer’ Inderjit Bassi, who has been…
data-driven marketing
VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…
Sport Unlimited nets Clipper World Yacht Race brief
Sports marketing agency Sport Unlimited, part of the Unlimited group, has been appointed to design and build a new online…
Four secure promotions in EssenceMediacomX shake-up
EssenceMediacomX is continuing to shake up its senior team following the return of CEO Clare Chapman, with a raft of…
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
Regional agency scoops DMA grand prix for Royal Mail
Hertford-based The Creative Consultancy has become only the second regional agency to scoop the grand prix at the DMA Awards…
Wavemaker lures PHD chief for top data and tech role
Wavemaker UK is beefing up its senior leadership team with the appointment of PHD executive Irin Rahman as chief data…
Brands offered framework for tackling societal issues
Brands are coming under increasing pressure to show their stance on issues like the cost-of-living crisis and inflation, with three-quarters…
Finance regulator brings back M&C Saatchi for ad brief
City regulator the Financial Conduct Authority has appointed M&C Saatchi London as lead creative shop, marking a return of the…
Unilever hands Accenture global brief to scale GenAI
Consumer goods giant Unilever is strengthening its relationship with Accenture – which first began in the 1990s – to support…