Mail attention, engagement and conversion soar in Q4
The humble mailshot has come to the rescue of the embattled retail industry, delivering significant commercial returns during the run-up…
data-driven marketing
Fashion and beauty rule as Gen Z ‘grow up, calm down’
Marketers looking to get under the skin of Gen Z consumers might need to rethink their targeting strategies, with a…
Because you’re worth it: L’Oréal unveils AI beauty tool
Beauty giant L’Oréal is launching a new AI-driven platform which it claims offers “hyper-personalised” communication with each customer based on…
Retailers ‘must use loyalty data to boost CX or risk it all’
Retailers might be “going gangbusters” in their quest to get consumers to sign up to loyalty scheme member-only pricing but…
M&C Saatchi drafts in former C4 chief as group CEO
M&C Saatchi has confirmed that former Channel 4 chief marketing officer Zaid Al-Qassab has been recruited as group chief executive,…
Who Gives A Crap calls for ‘Roll Tax’ to be wiped out
Chancellor Jeremy Hunt is being urged to scrap the so-called ‘Roll Tax’ which classes toilet roll as a luxury item…
Industry reveals line up for ad trade mission to SXSW
The UK marketing and advertising industry is ramping up its efforts to push the sector’s exports by returning to major…
‘Provocative and offensive’ OnlyFans poster gets binned
The ad watchdog’s war against raunchy posters for OnlyFans has claimed yet another scalp with the regulator forcing model, influencer…
Ford swerves ad ban as ASA slams the brakes on probe
Car giant Ford has been given the green light to “keep calm and carry on” advertising its All-Electric Explorer model…
Tesco waves white flag over ‘confusing’ Clubcard deals
Tesco has bowed to pressure to change how it shows prices on its Clubcard deals in stores and online amid…