Culture snub: Shoddy data practices ‘killing innovation’
Poor data culture is not only giving data-driven marketing professionals a major headache, preventing them from making smarter and faster…
data-driven marketing
How pirate metrics can keep brands ahead of the curve
In the ever-evolving landscape of marketing, staying ahead of the curve requires a combination of innovative strategies and a deep…
ITV opens creative studio for ad funded entertainment
ITV is aiming for a larger slice of the ad funded entertainment market by launching its own full service creative…
Data reforms to be rubber-stamped by MPs next week
The UK’s data protection reforms are set to clear the final hurdle next week, with the so-called “third reading” now…
Kite Factory bags brief for London and Whipsnade Zoos
The Zoological Society of London – the organisation which runs both London and Whipsnade Zoos, has appointed the independent media…
ICO: ‘Firms have 30 days to sort ad cookies – or else’
Just 24 hours after being slated for failing to enforce the laws governing online tracking for advertising, the Information Commissioner’s…
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
Medialab boosts senior team with double appointment
Independent media shop Medialab has made a double appointment, bringing in a head of planning and a business director as…
MailOnline cookie complaint inaction fuels new ICO row
The Information Commissioner’s Office has found itself at the centre of a new storm over its inaction on online tracking,…
First-party data to shine in golden quarter, retailers told
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…