Marketers baulk at breakneck speed of AI deployment
The majority of marketers believe they are well equipped for the introduction of new digital technologies, yet there is growing…
data-driven marketing
Ogilvy hires ex-Sky chief as head of marketing science
Ogilvy UK has appointed its first head of marketing science for UK and EMEA to drive the fusion of data…
Wunderman Thompson chief Hulbert to be VML boss
Wunderman Thompson UK chief executive Pip Hulbert has landed the top UK role at new “super agency” VML, which has…
Irish museum creates ‘NYPD choir’ for Pogues tribute
EPIC The Irish Emigration Museum is aiming to tell the untold story behind The Pogues’ festive classic of Fairytale of…
Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…
2,000 youngsters get adland taster with IPA scheme
Nearly 100 agencies across the UK are opening their doors to around 2,000 students as part of the IPA careers…
Currys case sparks new data breach class action threat
Company bosses believing they had seen the threat of data breach class actions evaporate have been forced to think again…
OMD UK promotes digital chief Ryder to lead agency
OMD UK has promoted chief digital officer Suzy Ryder to succeed Laura Fenton – who was named CEO of parent…
Meta waves white flag over Threads deletion demand
Meta appears to have bowed to pressure from the Information Commissioner’s Office over its Threads platform, once hailed as a…
Digital marketers blame tech failings for wrecking CX
Nearly two thirds (63%) of digital marketing professionals say their finest work is being let down by poor, outdated and…