Amazon jumps in bed with Reach for post-cookie deal
Google’s deprecation of cookies might be far from a done deal but Amazon is not taking any chances by signing…
data-driven marketing
Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
Burger King email ban exposes ‘woeful’ data practices
Burger King’s data governance has been branded “woeful and potentially illegal” after an ad watchdog investigation has exposed major issues…
Martech spend to soar as marketers carry on regardless
Marketers’ love of a gadget might not have been a resounding success so far, but there are no signs of them giving…
WPNC revives Chameleon as charity tech specialist
More than 25 years after it first launched and a decade since it joined WPNC, technology business Chameleon is shifting…
Wavemaker recruits OMD chief as Rightmove moves in
Wavemaker UK is bolstering its content and brand experience offering with the appointment of a new managing director to lead…
‘Dozens’ of CMA concerns block Google cookie demise
Google faces a major challenge to keep to its deadline of phasing out third-party cookies in its Chrome browser this…
Brits reject Amazon Prime ‘pay extra to go ad free’ plan
Amazon might have narked millions of its customers by effectively forcing them to view advertising on Prime movies and TV…
Rapp boosts staff offer with new chief and advice app
Rapp UK is boosting its “caring, sharing” employer positioning with the appointment of new senior vice president of people Terence…
Cybersmile Foundation ‘Witch Trials’ fights online abuse
The Cybersmile Foundation is aiming to combat the growing threat of cyberbullying and online abuse with a new ad campaign…