Google expands AI training with free marketing module
Google has launched a free training module as part of a wider series offering practical advice and tips focused on…
data-driven marketing
Havas builds B2B wing with major agency acquisition
Havas is expanding its B2B division with the acquisition of UK-based global agency Ledger Bennett in a move designed to…
Acxiom caught in bust-up over illegal data trading
IPG-owned data giant Acxiom has been caught up in a major breach of GDPR by allegedly selling the personal data…
MSQ eyes fresh growth by appointing first ever CMO
International creative and technology agency group MSQ has appointed its first chief marketing officer to further evolve its proposition among clients,…
Forget AI, marketers need these skills to get top jobs
Marketers seeking better paid jobs are being urged to forget the rise of artificial intelligence and instead polish up their…
Privacy probe gives female apps a clean bill of health
A full-scale investigation into the personal data practices of major female health apps – including those that monitor periods and fertility…
‘Britain Get Talking’ creative scoops ECD role at ITV
ITV Creative has hired former Uncommon London chief Tom Houser – who worked extensively on the broadcaster’s mental health campaign…
Nectar in driving seat as Sainsbury’s eyes ‘Next Level’
Sainsbury’s has vowed to continue to build on its Nectar loyalty programme in the next three years, offering “more personalised,…
BSI seeks agency to push strategic business services
Global standards organisation BSI is on the hunt for a marketing agency to devise a new digital campaign to redefine…
BMW and MG ads outlawed in ASA ‘greenwashing’ blitz
Car giants BMW and MG Motors have both been forced to pull online ads over misleading environmental claims, as the…