Amazon unveils major plan to train 2 million in AI skills
Amazon is aiming to bolster its position in the artificial intelligence market with plans to train over two million people…
data-driven marketing
Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
Govt opens £17m AI student fund but firms must pay too
The Government is dishing out up to £17m in funding to create more scholarships for AI and data science conversion…
Xmas critical for retail as marketing staff crisis looms
Retail media might be booming, with brands expected to spend $141.7bn (£115.8bn) by 2024 to advertise on online shopping sites…
Why brands must ditch the siloes for search marketing
For too long, search marketing tactics have been used in silos. Marketers believe search engine optimisation (SEO)’s only job is…
Matalan hands top role to ex-M&S digital and data chief
Cut-price designer chain Matalan is continuing to ramp up its customer marketing operation by appointing former Marks & Spencer chief…
Pub giant launches data-driven digital loyalty platform
Stonegate Group, the UK’s largest pub company which owns Slug and Lettuce, Be At One, PopWorld, and Proper Pub, is…
Wilkinson Sword picks VCCP Media to slice up market
Wilkinson Sword, the razor and grooming products brand that can trace its roots back to 1772, is aiming to cut…
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
Edit brings Snedden on board with CustomerKind deal
The Salocin Group-owned Edit Agency has strengthened its proposition by acquiring customer engagement and data strategy company CustomerKind, spearheaded by…