Come clean: ‘Dirty data’ costs UK firms £900bn a year
Businesses which fail to keep their data clean not only risk reputational damage – as well as failed artificial intelligence…
data-driven marketing
GroupM to give clients ESG ratings for all media activity
GroupM is aiming to provide clients with a holistic approach to environmental, social and corporate governance – offering everything from…
E.On pools pan-European media business in major pitch
Energy group E.On is overhauling its European media agency relationships, handing the business to Mediaplus International following a multi-stage competitive…
Govt unveils £200m digital skills training programme
The Government has launched a £200m digital skills training package aimed at boosting local economies and aid the rise of…
Waitrose turns to AI to power up online shopping boost
Waitrose is aiming to transform its online shopping experience by implementing a new suite of AI-driven tools to improve the…
Copywriting most at risk as marketers reveal AI goals
Generative AI may be yet another phenomenon being compared to teenage sex: everyone’s talking about it, only a few know…
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
Brands eye festive bonanza with £9.5bn Xmas adspend
Advertisers – like many consumers – might be watching every penny but they are set to splash out a record…
ICO blames limited resources as GDPR action dries up
The Information Commissioner’s Office has been accused of losing its appetite for issuing fines after it blamed “limited resources” for…
John Lewis, Lovehoney, KFC, Coke, Heathrow jingle bells
It’s Chriiiiiiiiiiiiiiiiiiiiiiiistmaaaaas! Well, that is what many people would like you to believe, with the launch of the John Lewis…