Agencies warned over stalled progress on diverse talent
UK agencies are being urged to redouble their efforts to attract and retain a diverse workforce amid concerns that the…
data-driven marketing
Ex-British Gas chief to lead Sagacity expansion plans
Data consultancy Sagacity has appointed former British Gas managing director and current non-executive director Ian Peters as chairman, to lead…
Marketers ‘must invest in creativity to get AI to shine’
Marketers and their agencies might be adopting generative AI tools at breakneck speed but the quest for deeper, more valuable…
Man Utd signs deal to boost fans’ online shopping CX
Manchester United FC might be struggling to return to the glory years of Alex Ferguson’s reign but the club is…
mSix&Partners jumps aboard Thameslink media brief
Govia Thameslink Railway, the UK’s largest train franchise, has appointed mSix&Partners as its new media agency of record, following a…
Industry urged to forget graduates and hire for skills
The marketing and advertising industry must ditch its obsession with hiring graduates in favour of adopting a skills-based approach, as candidates who possess…
Why 2024 should be the year connected TV delivers
The festive season offered a much-needed respite from the cost-of-living crisis, but now the halls have been undecked the world…
Asda rolls out expansion of retail media with SMG deal
Asda has appointed a new retail media partner as part of plans to expand its media network in more stores,…
LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…
Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…