Asda, Aldi, Disney, Smyths Toys, Amazon deck the halls
It’s beginning to look a lot like Christmas…well, in the retail world anyway, with another fresh round of festive TV…
data-driven marketing
Get data shipshape for GenAI or risk sinking, firms told
Companies are being urged to get their data operations in order before they even attempt to adopt generative AI, as without…
AI Safety Summit: Where were the real data experts?
You can’t fail to have noticed that last week the UK held a landmark event in the field of artificial…
Top clients join campaign to promote the power of mail
Royal Mail is bolstering its drive to get more brands to wake up to the joys of mail by enlisting…
Sainsbury’s, Boots, TK Maxx, Lidl, Morrisons get festive
On the third day of Christmas ads these retailers gave to us…yes, you guessed it, we are barely into November…
Three whacked as ICO rogue call crackdown continues
The Information Commissioner’s Office’s war on illegal marketing has claimed three more scalps – and sparked fines totalling £170,000 –…
Industry joins forces to agree standards for retail media
Marketing and advertising client body ISBA has launched the UK’s first “Responsible Retail Media Framework”, designed as a guide to…
M&S, Waitrose, Lego, Barbour, Sports Direct join fray
Another day, another onslaught of seasonal ads has burst on to screens large and small across the UK, as brands…
CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
AI Safety Summit: EY opens global push for AI platform
EY, one of the biggest professional services companies in the world, is launching marketing campaign, designed to promote its new…