Marketers seek blue sky solutions to battle dark clouds
Marketers are thinking “outside the box” in response to the UK’s current economic slump and, rather than cutting back, almost…
data-driven marketing
Very, Duracell, Argos, Asda and M&S kick off Xmas blitz
The Christmas advertising bunfight has kicked off in earnest today, with new campaigns featuring flamingos, bunnies, disco divas, and the…
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
AI Safety Summit: SMEs call for new laws to fight abuse
As the inaugural AI Safety Summit kicks off today, the DMA is urging the Government to use existing legislation to…
AA/WARC report reaction: Yet another cautionary tale
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…
Iris gobbles up more KP Snacks to bag McCoy’s task
KP Snacks has appointed Iris as lead agency for crisp brand McCoy’s with a brief to deliver a new brand…
Two-thirds of Brits say mail attracts undivided attention
The days of the mass mailshot may be long gone as brands adopt a more strategic approach but amid the…
Tesco appoints WPP duo to influencer marketing brief
Tesco is planning to ramp up its influencer marketing after the reappointment of two WPP-owned agencies following a five-month pitch…
Adspend to reach £35.6bn as industry shows its mettle
Key online formats are continuing to shore up the UK advertising market, which outperformed the economy in Q2 – albeit…
Agencies suffer growing pains due to antiquated tech
More than half of marketing agencies recorded growth last year and over three-fifths (62%) expect to increase in size again…