FareShare hails Dentsu UK deal for tackling food poverty
UK charity FareShare has bigged up the major impact of its partnership with Dentsu in the fight against food poverty…
data-driven marketing
Another one bites the dust: MBAstack is now The Gate
One of the last remaining direct marketing agency brands is being sent to the scrapyard with MBAstack – which can…
JML ad axed for ‘harmful’ depiction of women cleaning
The ad watchdog has raised more than a few eyebrows after outlawing a TV ad for JML’s Hurricane Spin Scrubber,…
Half glass full? Where’s the glass, ask jittery marketers
Marketers might be known for their eternal positivity but even the most ardent optimists appear to be feeling the pressure…
Mind hires agency to revamp web and digital strategy
Mental health charity Mind has appointed a new tech and digital experience agency to drive the charity’s website initiatives, through…
Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
Hovis goes back up North for new ad with old strapline
Hovis has appointed a new roster of agencies spanning creative, media, PR and social as the brand plots its return…
Youngsters bemoan age-old issues with online shopping
The old adage of “you can’t please all of the people all of the time” appears to be alive and…
Hornby insists merger will create ‘WPP’s AI speedboat’
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
VCCP nets key slice of Co-op work as review continues
Co-op Group has handed VCCP London a major tranche of advertising and marketing business to fulfil the organisation’s aim of growing membership by one…