Financial crisis ‘is more stressful than Covid for CMOs’
Nearly three-quarters (74%) of marketing chiefs reckon the economic turbulence of the past six months has been more stressful than…
data-driven marketing
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…
Wealthy women ‘buy luxury brands as self-indulgence’
Luxury brands are being forced to rewrite their marketing rulebook on the back of a rise in wealthy women buying…
Call for Govt action to build workforce fit for the future
The Government is being urged to launch a national body to gather labour market intelligence to inform education and skills…
Retail media: From shopper marketing to $141bn sector
The exponential growth of retail media looks set to continue despite the economic turmoil, with global spend poised to reach…
JD Sports rolls out first loyalty club in 40-year history
Sportswear fashion retailer JD Sports is expanding its use of data-driven marketing by launching its first ever loyalty programme, which will…
Govt urged to pass data reforms ‘for the sake of SMEs’
The DMA is calling on the Government to get the data protection reforms through Parliament “without hesitation”, citing a new…
Scousers beat Mancs in the Christmas spending league
Brands looking to finetune their marketing strategies in the run-up to Christmas are being urged to concentrate their efforts on…
Sagacity overhauls self-serve data management tool
Data solutions expert Sagacity Solutions has boosted its self-serve data management platform Online, with a number of user interface improvements to…