What’s in store for 2024… for the attention economy
New ideas are prone to initial bursts of innovation and fragmentation – usually followed by a natural shift towards standardisation…
data-driven marketing
Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…
CMOs must embrace ‘less is more to do more with less’
Marketers are being urged to ditch the culture of adding ever more complexity to their customer experience efforts and stop…
What can we subtract from our CX to make it better?
Companies tend to focus on what they need to add to drive customer growth and retention, failing to consider what…
What’s in store for 2024… for the outdoor ad industry?
Whether it is Tesco using digital billboards to direct supportive messaging to the UK Muslim community during Ramadan, or The…
Asda hires first digital chief to drive retail data strategy
Asda is bolstering its data and ecommerce strategy by appointing its first ever chief digital officer as the supermarket continues…
Granby appoints new MD as Kimber moves up to CEO
Granby Marketing Services has promoted its head of finance and HR to succeed managing director Joanne Kimber (nee Varey), who…
What’s in store for 2024… for staying in your own lane?
Brands have always been taught to stay in their own lane. In this world, understanding your customer’s relationship to your…
Copywriters ‘set to drive the next wave of generative AI’
Claims that copywriters and “creative thinkers” will end up on the scrapheap from the rise of generative AI have been…
Paragon swoops for key units as Communisis collapses
Paragon has bolstered its customer experience division by swooping for a major chunk of Communisis’ business following the collapse of…