Secondhand market bringing new growth for retailers
Secondhand products and services have shed their image as the goods of choice for the thrifty and poor to be…
data-driven marketing
Asda drafts in ex-Aldi chief to head up marketing team
The UK supermarket marketing wars have taken another twist, with Asda bringing in Adam Zavalis – who has had two…
Rise of new tech threatens to open up fresh skills gap
Marketers are facing a race to keep up with the demands of new technology, despite a slight improvement in their…
CMOs back bosses to secure future of their companies
This week’s IPA Bellwether Report might be predicting tough times ahead, with the threat of recession looming large, but marketers…
Aldi hunts ecommerce teams for online shopping return
Aldi has signalled it plans to reboot its online shopping service, with the launch of a major recruitment drive for…
Wavemaker triumphs yet again as Eurostar pools media
Wavemaker has crowned an impressive seven days by scooping the consolidated media account for high-speed rail service Eurostar following a…
Co-op brings in LiveRamp to enter retail media market
Co-op is aiming to carve out a slice of the predicted £21bn retail media market by signing a major deal…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Retailers urged to use rewards to build ‘true brand love’
Brands must use incentivised loyalty – based on offering discounts and rewards – as a launch pad to build “true loyalty” and brand…