Ogilvy UK grabs top spot again in DMA Awards shortlist
Ogilvy UK has continued its decade-long domination of the DMA Awards finalists, with 24 campaigns on the shortlist – 14…
data-driven marketing
£11.2m Equifax fine takes cost of 2017 breach to £3bn
Equifax UK has been slapped with a £11.2m penalty for the 2017 data breach which exposed the personal data of…
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
Govt pledges to get tough on marketing vapes to kids
The Government has vowed to launch a major crackdown on the marketing of vapes to children, with Health Minister Steve…
Christina Aguilera and Latto mix it up in Just Eat blitz
Global delivery platform Just Eat has enlisted Christina Aguilera and rising hip-hop star Latto to front the latest iteration of…
Merlin expands Wavemaker account for $58m bonanza
Merlin Entertainments, the global company behind over 140 attractions including Alton Towers, Legoland, Madame Tussauds, The Dungeons, Sea Life Centres,…
Oliver chief Chris Woodward joins CTI Group as CEO
Oliver Agency UK group chief operating officer Chris Woodward has joined digital agency CTI Group as chief executive, taking over…
Lloyds hires new group CMO from Standard Chartered
Lloyds Banking Group has finally appointed a permanent chief marketing officer, eight months after handing the role to former director…
Brentford FC makes it a hat-trick for Fresh Relevance
Brentford FC has become the latest Premier League team to bolster its online personalisation strategy for fans, joining Wolves and…
Eagle Eye revenues soar as martech readies AI launch
Eagle Eye, the martech firm backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason, has witnessed…