Edinburgh Napier team nets DMA Breakthrough Award
Two students from Edinburgh Napier University – Gemma Rundell Skelding and James Gadsby – have scooped this year’s DMA Breakthrough Award,…
data-driven marketing
What’s in store for 2024…for sport sponsorship?
Sports sponsorship has grown into a $100bn industry and remains one of the last bastions of mass media moments on…
Tesco Clubcard members get free festive movie nights
Tesco is expanding its “Become more Christmas” campaign by joining forces with UK multiplex cinema chain and Clubcard rewards partner…
Purplebricks appoints media agency ahead of relaunch
Online estate agent Purplebricks has appointed mSix&Partners to handle its media planning and buying account ahead of a major relaunch…
Spooner on…C’mon pop pickers, it’s the Xmas countdown
A silence as deep as the Mariana Trench has fallen over the lofty, snow-capped towers, battlements, crenelations and machicolations of…
Two-thirds of CMOs still clueless on post-cookie world
Google’s decision to pull the plug on third-party cookies may have been nearly four years in the making, but nearly…
Eagle Eye appoints its first group-wide chief AI officer
Eagle Eye Group, the martech company which powers the data-driven activity of Asda, Morrisons, Waitrose, John Lewis, Tesco, Coca-Cola, Sainsbury’s…
Lack of trust puts accurate data-driven activity in peril
Further evidence has emerged of the disconnect between marketers and consumers, with over half of Brits (51%) deliberately withholding their…
What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…
Lucky Generals offers £10k fund to boost young talent
Lucky Generals is ramping up its drive to bring in a new class of recruit with the launch of a…