Asda hires first digital chief to drive retail data strategy
Asda is bolstering its data and ecommerce strategy by appointing its first ever chief digital officer as the supermarket continues…
data-driven marketing
Granby appoints new MD as Kimber moves up to CEO
Granby Marketing Services has promoted its head of finance and HR to succeed managing director Joanne Kimber (nee Varey), who…
What’s in store for 2024… for staying in your own lane?
Brands have always been taught to stay in their own lane. In this world, understanding your customer’s relationship to your…
Copywriters ‘set to drive the next wave of generative AI’
Claims that copywriters and “creative thinkers” will end up on the scrapheap from the rise of generative AI have been…
Paragon swoops for key units as Communisis collapses
Paragon has bolstered its customer experience division by swooping for a major chunk of Communisis’ business following the collapse of…
That was then, this is now… the world according to AI
In the final instalment of our series revisiting the major industry issues we pinpointed at the end of 2022 we…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
What’s in store for 2024… for the winds of change?
What light from yonder window breaks? 2024 – A New Hope. 2023 has been overshadowed by record global temperatures, geo-political uncertainty…
That was then, this is now… for data protection reforms
This time last year, it appeared that the UK data protection reforms – hailed by Government ministers back in 2021…
That was then, this is now…for the digital skills crisis
In the first of a series of articles, Decision Marketing revisits the major industry issues we pinpointed at the end…