Brits get creative for Xmas but booze is a ‘must have’
The financial squeeze is forcing Brits to get creative in their festive shopping plans, with many selling possessions in order…
data-driven marketing
Kin + Carta set for £203m deal with private equity firm
Kin + Carta, the former print giant turned digital transformation consultancy, has accepted a private equity takeover offer valuing it at…
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
How Skills Bootcamps can cure imposter syndrome
Marketing personnel are prone to impostor syndrome, but, as Mark Ritson has pointed out, robust, professional training can help to…
Just Eat starts AI pilot for data-driven personalisation
Global delivery platform Just Eat is launching trials of an artificial intelligence powered chatbot that will enable customers to build…
Waitrose revamps loyalty again as group scheme looms
Waitrose is overhauling its MyWaitrose loyalty scheme yet again in a move designed to simplify the programme and make it…
GroupM in global shoppable content deal with Amazon
GroupM has signed a global deal with Amazon to offer clients creator-led “shoppable” content that will run within the ecommerce…
UK retailers ‘are failing to connect on- and offline CX’
UK retailers are falling short when it comes to coherent customer experiences across their physical and digital footprints, potentially leading…
Planning-inc rebrands Plinc ‘to reflect industry change’
Planning-inc, the data and tech consultancy set up in 2001, is rebranding to Plinc, in a move which it insists…
Fuse nets brief to light up British Gas sport partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its partnership consultancy following an eight month contract…