IWD 2024: Industry talks a good game but is still failing
Representation of women in advertising has finally turned a corner, but darker-skinned and older women have been left behind and…
data-driven marketing
IWD 2024 Scottish Widows Beat the Gap: Time to act
It might seem absurd that women are still facing battles on so many fronts – from harassment, discrimination and pay…
Marketers getting tied up in multiple content systems
Hyper personalisation and localisation remains more of a pipedream than a reality for most brands with an increasing number of…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…
Budget: Bosses call for investment to ‘shift the dial’
It seems this week’s Budget has not only deepened the divisions between the UK’s main political parties but it has…
ICO yet to decide if ad-free subscriptions are unlawful
The Information Commissioner’s Office has admitted it does not know the legality of the controversial “consent or pay” services –…
Schuh bolsters senior team with top marketing duo
Footwear retailer Schuh has made a double appointment to strengthen its leadership team, as part of its ambition to become…
Marketers caught napping in stampede to adopt AI tools
Marketers might be at the forefront of AI implementation, but it seems the vast majority have been caught with their…
Brands offered dedicated ‘shopfront’ on Sainsbury’s site
Brand owners are being offered the chance to launch their own digital shopfronts on the Sainsbury’s online platform in a…
Apocalypse cow: Peta urges Brits to ditch ‘cruel’ leather
Animal rights group PETA has launched a graphic bloody new film that urges consumers to open their eyes to the cruelty…