Medialab raids Starcom for chief to head advanced TV
Independent media agency Medialab is beefing up its expertise in data-driven TV advertising with the appointment of Starcom’s client investment…
data-driven marketing
What’s in store for 2024…for data-driven marketing?
For many of us, 2023 has been awful, with multiple wars and the associated atrocities, constant price rises, marketing spend…
Kingfisher opens retail media offer with B&Q platform
Kingfisher is joining the retail media stampede with a new B&Q platform allowing third-party brands to advertise across ecommerce websites…
New tool unites human insight with ‘best features of AI’
Brands are being offered the chance to develop highly tailored AI-driven marketing campaigns with the launch of a new tool that…
Barclays picks UK CMO as marketing revamp continues
Barclays UK has finally appointed a permanent chief marketing officer, handing the job to ‘lifer’ Inderjit Bassi, who has been…
VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…
Sport Unlimited nets Clipper World Yacht Race brief
Sports marketing agency Sport Unlimited, part of the Unlimited group, has been appointed to design and build a new online…
Four secure promotions in EssenceMediacomX shake-up
EssenceMediacomX is continuing to shake up its senior team following the return of CEO Clare Chapman, with a raft of…
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
Regional agency scoops DMA grand prix for Royal Mail
Hertford-based The Creative Consultancy has become only the second regional agency to scoop the grand prix at the DMA Awards…