GroupM unveils Empower scheme for female leadership
WPP-owned media agency GroupM is aiming to do its bit to promote women in the industry with the launch of…
data-driven marketing
Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…
Eurostar ‘North Star’ hails relaunch and new loyalty club
The Eurostar Group, formed from last year’s merger of Eurostar and Thalys, is launching a major rebrand, with a new…
Armed forces veterans offered data analytics training
Armed forces personnel are being offered the chance to transition to civilian technology careers with a new deal providing them…
Princes urges Brits to ‘fish for greatness’ in tuna blitz
Princes is aiming to show how its tuna is naturally packed full of goodness, and is equally at home in…
City sees power of brand but needs educating on spend
The strength of a company’s brand is way more important than any other the factor – ahead of leadership and…
Aldridge exits Wunderman; agency in baby support deal
Wunderman Thompson UK chief creative officer Steve Aldridge has reportedly left the agency after three and a half years in…
Brits will take ads – but at a price – as streaming soars
The explosion of streaming platforms and the availability of diverse content have led to a major shift in the way…
Agencies ‘falling short’ on agility, AI, speed and diversity
The vast majority of multinational brands are looking to improve their agency model, with just few believing their current model…
Wolves FC reaches for top of the personalisation league
Wolverhampton Wanderers FC might be blowing hot and cold in the Premier League this season but off the pitch its…