ICO issues ChatGPT warning in Snapchat privacy probe
The Information Commissioner’s Office has sent out a warning shot to companies using generative artificial intelligence tools, taking its first…
data-driven marketing
Data and tech turn CMOs into CEOs of customer growth
Marketing chiefs working in B2B organisations are no longer simply the enablers for sales teams, they are now driving revenue…
Decoding loyalty secrets with transactional frequency
As changeable as the world of retail is, transaction frequency – the rate at which an individual customer spends at…
Big tech ‘covering up the threat AI poses to the climate’
The likes of Apple, Microsoft, Google, Amazon and Meta are deliberately talking up the “profound risks to society and humanity”…
CMA probes Amazon and Microsoft’s grip on the cloud
Amazon and Microsoft’s dominance of the cloud computing marketing is to be investigation by the Competition & Markets Authority following…
Sainsbury’s to expand Live network to over 800 screens
Nectar360, the Sainsbury’s-owned media firm which operates the Nectar loyalty scheme as well as Sainsbury’s and Argos’ retail media services,…
M&S jumps into bed with Mother for clothing brief
Marks & Spencer has appointed a new agency to handle its UK clothing business as part of plans to transform…
Data reforms on a knife edge over Parliamentary delays
The future of the UK’s long-awaited data reforms appears to be hanging in the balance, with the Government admitting the…
Leeds digital agency sews up Beckham fashion brand
As TV viewers get ready to binge-watch the latest Beckham Netflix documentary, fashion-brand following a 6-month multi-stage competitive pitch process….
UK brand owners urged to ‘differentiate to accumulate’
British brands are finding out to their cost that being well-known is simply not enough to set themselves apart from…