Wavemaker lures PHD chief for top data and tech role
Wavemaker UK is beefing up its senior leadership team with the appointment of PHD executive Irin Rahman as chief data…
data-driven marketing
Brands offered framework for tackling societal issues
Brands are coming under increasing pressure to show their stance on issues like the cost-of-living crisis and inflation, with three-quarters…
Finance regulator brings back M&C Saatchi for ad brief
City regulator the Financial Conduct Authority has appointed M&C Saatchi London as lead creative shop, marking a return of the…
Unilever hands Accenture global brief to scale GenAI
Consumer goods giant Unilever is strengthening its relationship with Accenture – which first began in the 1990s – to support…
Salvation Army opens festive appeal with TV ad push
The Salvation Army has launched its annual Christmas Appeal with a new ad highlighting real stories of hardship, and the…
Queer community ‘far more receptive to advertising’
As the role of brands in society continues to evolve, three-fifths (60%) of LGBTQIA+ people in the UK believe that…
Joint shapes up for The Body Coach’s advertising debut
The Body Coach, the fitness business set up and run by brothers Joe and Nikki Wicks, has appointed Joint as…
Meta drafts in Dentsu to build WhatsApp CX platform
Meta has appointed Dentsu as its first global agency network solution provider for WhatsApp Business, with Merkle building a proprietary…
Currys taps into retail media boom with ad platform
Currys has become the latest brand to enter the global retail media market, challenging the likes of Tesco, Boots, Sainsbury’s…
Sky Media eyes boost with raft of data-driven TV tools
Sky Media has unveiled a raft of data-driven advertising solutions, including an upgraded household viewing panel, new digital partnerships with…