Exposed: The five reasons digital advertising is failing
Hot on the heels of this week’s report which claimed to have devised the perfect formula for outstanding ROI, a…
data-driven marketing
Next-gen tools that even you technophobes can build
With continued downward pressure on budgets, we’re all looking for ways to do more with less. NoCode tools, paired with…
AI will give us more time to think creatively, say CMOs
Fears that AI tools will take over the creative process appear wide of the mark with most marketing chiefs (84%)…
JP Morgan boss: We’ll live to 100 and work less with AI
Future generations are likely to live to 100 and only have to work three-and-a-half day weeks, as technology, driven by…
The lap of luxury: Brits refuse to ditch premium brands
The cost of living crisis might be forcing many consumers to batten down the hatches to deal with crippled finances…
Crisis chief to boost Kite Factory charity strategy offer
Independent media agency The Kite Factory has poached one of its long-standing charity clients to the role of strategy director, ramping…
Firms urged to train existing staff to tackle skills crisis
UK firms are being encouraged to look closer to home to tackle the digital skills gap – which it is…
Oak Furnitureland branches out in first activity by TMW
Retailer Oak Furnitureland is launching a new positioning and campaign, dubbed “Grow Your Home”, which is the first work by…
Effectiveness experts cook up recipe for ROI success
Marketers searching for the recipe for achieving outstanding ROI have witnessed many “soggy bottoms” but a new study claims to…
CX investments soar as brands map customer journeys
“Customer journey mapping” may sound like yet more marketing gobbledygook but, call it what you like, the vast majority of…