Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
data-driven marketing
Industry launches Taskforce to tackle AI ethics concerns
The Advertising Association has formed a new AI Taskforce, bringing together senior representatives from across its membership, with the aim…
Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
Brands urged to tap into rise of ‘impulsive’ under-40s
The economic squeeze that is forcing huge swathes of Generation Z and Millennial consumers out of the housing market is…
Why Skills Bootcamps will help SMEs boost productivity
Digital skills gaps remain prevalent across the business community; and they will only worsen if we do not actively seek…
Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
IPA jumps into bed with TikTok to woo diverse talent
Advertising and marketing agency body the IPA has joined forces with TikTok for Business for a new ad campaign featuring…
Brits safer online, says Govt, as law awaits Royal Assent
The Government claims it has made the Internet safer for UK citizens – “delivering the most powerful child protection laws…