Exposed: The seven deadly sins of online Xmas shopping
With Black Friday heralding the launch of the festive period for most consumers, brands have been warned to beware of…
data-driven marketing
‘Top spot’ Kevin confirms ads are not just for one Xmas
When it comes to Christmas ads, it seems British consumers love nothing more than a recurring theme, with the latest…
M&C Fluency jumps into bed with AWS for AI boost
M&C Saatchi Group’s data and technology solutions division, Fluency, has signed a deal with Amazon Web Services to scale the…
EssenceMediacomX brings in Wilding to head strategy
EssenceMediacomX, the WPP division created to avoid client conflicts with the merged main agency, has appointed former Twitter executive David…
Black Friday sales ‘a lifeline’ for cash-strapped young
As retailers put the finishing touches to their Black Friday deals, it appears that certain cohorts are laser focused on…
Culture snub: Shoddy data practices ‘killing innovation’
Poor data culture is not only giving data-driven marketing professionals a major headache, preventing them from making smarter and faster…
How pirate metrics can keep brands ahead of the curve
In the ever-evolving landscape of marketing, staying ahead of the curve requires a combination of innovative strategies and a deep…
ITV opens creative studio for ad funded entertainment
ITV is aiming for a larger slice of the ad funded entertainment market by launching its own full service creative…
Data reforms to be rubber-stamped by MPs next week
The UK’s data protection reforms are set to clear the final hurdle next week, with the so-called “third reading” now…
Kite Factory bags brief for London and Whipsnade Zoos
The Zoological Society of London – the organisation which runs both London and Whipsnade Zoos, has appointed the independent media…