Generative AI ‘now essential part of marketer’s toolkit’
This time last year few people had even heard of generative artificial intelligence let alone started using it but it…
data-driven marketing
Durex offers £100 a pop to test ‘ultra-sensitive’ Nude
Reckitt Benckiser brand Durex is taking a novel approach to prove how its latest range can maximise sensation and increase the sexual…
Good Times: Beabadoobee and Nile lace up for Clarks
Clarks is continuing its reinvention away from “sensible shoes” into a purveyor of stylish footwear by collaborating with two musicians who…
Marketers find reasons to be cheerful, part 1, 2 and 3
Further evidence has emerged of marketers’ unshakeable optimism over the future of their profession – despite the economic turmoil, the…
Advertisers to divert spend to programmatic outdoor
UK advertisers are set to boost their spend on programmatic digital outdoor activity by almost a third in the next 18…
Call for more action to fight deepening tech skills crisis
The UK’s status as a global tech hub is under serious threat, with a dearth of talent within the country…
Promiscuous Brits dump brand loyalty in hunt for deals
Retailers’ response to the cost of living crisis is threatening to wreak havoc on the high street and beyond for…
Benenden Health rolls out repositioning with new blitz
Benenden Health is aiming to tackle preconceptions about private healthcare with the launch of a new multi-platform ad campaign, complete…
VCCP agency launches tech focused insight spin-off
VCCP Group-owned Watermelon Research is launching a new technology-focused market research spin-off agency, which aims to provide a ‘one-stop shop’…
Havas CX Helia hands insider top data and martech job
Cirencester-based Havas CX Helia has promoted managing partner Ben Braiden to head of martech and data in a move which…