Matalan hands top role to ex-M&S digital and data chief
Cut-price designer chain Matalan is continuing to ramp up its customer marketing operation by appointing former Marks & Spencer chief…
data-driven marketing
Pub giant launches data-driven digital loyalty platform
Stonegate Group, the UK’s largest pub company which owns Slug and Lettuce, Be At One, PopWorld, and Proper Pub, is…
Wilkinson Sword picks VCCP Media to slice up market
Wilkinson Sword, the razor and grooming products brand that can trace its roots back to 1772, is aiming to cut…
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
Edit brings Snedden on board with CustomerKind deal
The Salocin Group-owned Edit Agency has strengthened its proposition by acquiring customer engagement and data strategy company CustomerKind, spearheaded by…
Marketers baulk at breakneck speed of AI deployment
The majority of marketers believe they are well equipped for the introduction of new digital technologies, yet there is growing…
Ogilvy hires ex-Sky chief as head of marketing science
Ogilvy UK has appointed its first head of marketing science for UK and EMEA to drive the fusion of data…
Wunderman Thompson chief Hulbert to be VML boss
Wunderman Thompson UK chief executive Pip Hulbert has landed the top UK role at new “super agency” VML, which has…
Irish museum creates ‘NYPD choir’ for Pogues tribute
EPIC The Irish Emigration Museum is aiming to tell the untold story behind The Pogues’ festive classic of Fairytale of…
Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…