US tech giants ‘already at helm of GenAI supertanker’
UK hopes of being a world leader in generative artificial intelligence seem to be nothing but a pipedream after new…
data-driven marketing
CMOs warned ‘always-on digital’ is becoming a turn-off
Chief marketing officers are being urged to breathe new life into their online advertising strategies and fix avoidable issues, amid fresh…
All shook up: Elvis in charge after Birds Eye agency rejig
Birds Eye has expanded the remit of Elvis from direct, digital and social to be its lead creative agency, as…
Nationwide hires Armadillo as first dedicated CRM shop
Bristol agency Armadillo has proved that regional agencies are equal if not better than big London shops after beating off…
Frontline owner hands bigger slice of business to Krow
Boehringer Ingelheim Pet, the pet care division of the global pharmaceutical company which was founded in Germany nearly 130 years…
Nectar strikes major retail media adtech and data deal
Nectar360, which owns and operates the Nectar loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has…
Women fear AI could push them out of the workforce
Artificial intelligence might be booming in the workplace but bias fears are growing just as quickly, with female staff increasingly…
Lucky Generals gets keys to National Express revamp
UK coach operator National Express has appointed agency Lucky Generals to continue its repositioning drive in an effort to promote…
Ocado sees sex toy surge as customers get more ‘ballsy’
It seems that Ocado customers are not only following its brand strapline to “Get the price promise that really stacks…
Government forced to get extension on data reforms Bill
The Government’s difficulties in getting its data protection reforms over the line and on the statute book have been laid…