Postcode Lottery loses as ASA ‘knocks at the door’
People’s Postcode Lottery, the charity-backed sweepstake with the Paul McCartney-penned “earworm” jingle, has been whacked by the ad watchdog over…
data-driven marketing
Generation X are King Rockers but advertisers miss out
Marketers and their agencies are constantly being warned they are missing out on the lucrative over 60s Baby Boomers market…
Ethics issues block roll-out of AI despite ROI bonanza
Anyone thinking that artificial intelligence has swept through the marketing industry like a tsunami, leaving everything else in its wake, could…
Wunderman launches AI tool to test response to ads
Wunderman Thompson is tapping into the power of artificial intelligence by launching a creative testing solution, designed to helps brand…
Marketers urged to put data at the heart of everything
Marketing chiefs must embrace fundamental change in how they approach their roles, and put data at the heart of not just their…
West Ham Utd hammers out deal with Fresh Relevance
West Ham United FC will be hoping to return to winning ways on the pitch after last weekend’s 3-1 drubbing…
Marketers look to third-party data to beef up activity
The quest for first-party data might be well under way, driven by both GDPR and Google’s decision to ditch cookies,…
KFC woos the pinball wizards with loyalty app upgrade
KFC is ramping up its quest to get customers using its in-app loyalty programme, The Rewards Arcade, by reinventing gaming…
TMW ‘on the right track’ to scoop Rail Delivery Group
Rail Delivery Group, the British rail industry body that brings together passenger and freight rail companies, has appointed TMW Unlimited…
Ikea to build brand with first dedicated global agency
Ikea, the flatpack furniture giant behind brands Järvfjället, Extorp, Skärhamn, and Stubbarp, – and Billy Bookcase of course – has…