ICO: ‘Firms have 30 days to sort ad cookies – or else’
Just 24 hours after being slated for failing to enforce the laws governing online tracking for advertising, the Information Commissioner’s…
data-driven marketing
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
Medialab boosts senior team with double appointment
Independent media shop Medialab has made a double appointment, bringing in a head of planning and a business director as…
MailOnline cookie complaint inaction fuels new ICO row
The Information Commissioner’s Office has found itself at the centre of a new storm over its inaction on online tracking,…
First-party data to shine in golden quarter, retailers told
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…
Amazon unveils major plan to train 2 million in AI skills
Amazon is aiming to bolster its position in the artificial intelligence market with plans to train over two million people…
Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
Govt opens £17m AI student fund but firms must pay too
The Government is dishing out up to £17m in funding to create more scholarships for AI and data science conversion…
Xmas critical for retail as marketing staff crisis looms
Retail media might be booming, with brands expected to spend $141.7bn (£115.8bn) by 2024 to advertise on online shopping sites…
Why brands must ditch the siloes for search marketing
For too long, search marketing tactics have been used in silos. Marketers believe search engine optimisation (SEO)’s only job is…