OOH’s Goldfinger: Poster industry pours £1.1bn into UK
Marketers’ claims that advertising is a force for good have proved spot on, with a new analysis revealing that since…
data-driven marketing
Travelodge urges customers to ‘get a room’ in new blitz
Travelodge is bigging up its credentials for offering millions of people the chance to grab a great value getaway, whether…
Waitrose customer chief builds team with three recruits
Waitrose has made three appointments to its marketing team as customer director Nathan – the former M&S marketing chief who…
EssenceMediacom nets Sofology digital in DFS bonus
Sofology, the home furnishings brand whose ads are fronted by Helena Bonham Carter, has handed its digital brief to WPP…
Row over AI ‘light touch’ turns into chorus of disapproval
Criticism of Government plans for “light touch” regulation of artificial intelligence is turning into a chorus of disapproval, with both…
Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…
UK shoppers ‘most loyal to John Lewis and Waitrose’
John Lewis might not be in the best of shape, with flat sales and slumping profits, but it continues to…
ICO to probe women’s health apps amid security fears
The Information Commissioner’s Office has launched a major review of apps that track periods and fertility following new figures that…
AI fuels growth of £1.36trn, 500,000-strong UK sector
Artificial intelligence tools have not only taken the UK by storm since the launch of ChatGPT late last year, it…
What a waste: ‘CMOs prioritise the wrong channels’
Marketers are stubbornly ploughing their budgets into media channels that are simply not the most effective, with a major disconnect…