Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…
data-driven marketing
2,000 youngsters get adland taster with IPA scheme
Nearly 100 agencies across the UK are opening their doors to around 2,000 students as part of the IPA careers…
Currys case sparks new data breach class action threat
Company bosses believing they had seen the threat of data breach class actions evaporate have been forced to think again…
OMD UK promotes digital chief Ryder to lead agency
OMD UK has promoted chief digital officer Suzy Ryder to succeed Laura Fenton – who was named CEO of parent…
Meta waves white flag over Threads deletion demand
Meta appears to have bowed to pressure from the Information Commissioner’s Office over its Threads platform, once hailed as a…
Digital marketers blame tech failings for wrecking CX
Nearly two thirds (63%) of digital marketing professionals say their finest work is being let down by poor, outdated and…
Come clean: ‘Dirty data’ costs UK firms £900bn a year
Businesses which fail to keep their data clean not only risk reputational damage – as well as failed artificial intelligence…
GroupM to give clients ESG ratings for all media activity
GroupM is aiming to provide clients with a holistic approach to environmental, social and corporate governance – offering everything from…
E.On pools pan-European media business in major pitch
Energy group E.On is overhauling its European media agency relationships, handing the business to Mediaplus International following a multi-stage competitive…
Govt unveils £200m digital skills training programme
The Government has launched a £200m digital skills training package aimed at boosting local economies and aid the rise of…