Brits plot ‘thoughtful’ Xmas; others plot festive getaway
The cost of living crisis is, perhaps unsurprisingly, once again set to have a major impact on Christmas spending; extravagant…
data-driven marketing
Oliver sets up AI Council as MPs bemoan Govt inaction
British MPs might be urging the UK Government to introduce artificial intelligence legislation or risk falling behind in the race…
Dotdigital seals £25m deal for partner Fresh Relevance
Martech platform Dotdigital is beefing iup its operations with a £25m deal for personalisation specialist Fresh Relevance, cementing a partnership…
‘Gory’ vegan ad ban shows just what kids are exposed to
Vegan charity Viva’s attempt to convert consumers to its cause by claiming yoghurts contained “the stolen milk of grieving mothers,…
VCCP boosts ‘creator team’ in social media expansion
VCCP London has expanded its dedicated creator team and onsite facilities as its steps up its drive to tap into…
FMCG rivals join forces to fight soaring hygiene poverty
The UK’s biggest personal care and household brands are joining forces for a new initiative launching in 700 UK Tesco…
Redrow picks Kite Factory for media strategy makeover
UK homebuilding giant Redrow is to revamp its media strategy and bring data-led insight to the fore to tackle the challenges faced…
Finance brands under siege as hackers ramp up attacks
UK financial services brands are under constant threat of cyber attacks, with a three-fold increase in online data breaches being reported to…
Heineken adds fridge to PC to give gamers cold beer
Heineken is aiming to further tap into the gaming market with the launch of a limited edition custom-made PC integrated…
OMD nets global Beiersdorf digital, data and tech brief
Beiersdorf, the €8.8bn turnover company behind global brands Nivea, Elastoplast, Coppertone and Eucerin, has appointed OMD as its single media…