Cybersmile Foundation ‘Witch Trials’ fights online abuse
The Cybersmile Foundation is aiming to combat the growing threat of cyberbullying and online abuse with a new ad campaign…
data-driven marketing
Govt’s AI apocalypse fears ‘put UK tech goldrush at risk’
The Government’s obsession with the “AI apocalypse” means the UK could to miss out on the tech goldrush and, much like…
Deluge of emails sees Brits long for return of direct mail
Further evidence has emerged of consumers’ increasing shift away from digital to print with email-only campaigns seeing a sharp decline…
Co-op in ‘first’ convenience store retail media network
Co-op has launched what it claims is the UK’s first retail media network in the convenience sector to help brands…
‘Crack team’ of experts to drive worldwide AI policy
The Government has hailed the establishment of a “crack team” of global AI experts from 30 leading nations, as well…
MailOnline waves white flag in ICO war on ad cookies
The Information Commissioner’s Office has claimed a major scalp in its war on illegal advertising cookies by forcing MailOnline –…
What’s in store for 2024… for digital and data strategy?
As the first month of 2024 draws to a close, marketers are anticipating the trends that will dominate the remainder…
Ex-Nike chief and hockey star is new Sweaty Betty CMO
Women’s sportswear brand Sweaty Betty is setting its sights on global expansion with the appointment of a former England and…
Aldi’s Kevin slices through opposition as top ad of 2023
Cannes Lions judges might be cringing all the way to the Côte D’Azur but Aldi’s latest TV ad, Kevin &…
Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…