Waitrose turns to AI to power up online shopping boost
Waitrose is aiming to transform its online shopping experience by implementing a new suite of AI-driven tools to improve the…
data-driven marketing
Copywriting most at risk as marketers reveal AI goals
Generative AI may be yet another phenomenon being compared to teenage sex: everyone’s talking about it, only a few know…
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
Brands eye festive bonanza with £9.5bn Xmas adspend
Advertisers – like many consumers – might be watching every penny but they are set to splash out a record…
ICO blames limited resources as GDPR action dries up
The Information Commissioner’s Office has been accused of losing its appetite for issuing fines after it blamed “limited resources” for…
John Lewis, Lovehoney, KFC, Coke, Heathrow jingle bells
It’s Chriiiiiiiiiiiiiiiiiiiiiiiistmaaaaas! Well, that is what many people would like you to believe, with the launch of the John Lewis…
Body-care start-up Luna slaps vulva over ‘phallic Tate’
Luna Daily, a challenger body-care start-up on a mission to remove the feminine hygiene category as it is known today,…
Coke first brand to test AI tools from WPP partnership
Soft drinks giant Coca-Cola has become one of the first global brands to sign up for a raft of AI-powered…
Aldi’s nod to Willy Wonka top of Xmas charts – so far
Aldi has taken an early lead in the race to be crowned the Christmas number one ad, with the retailer’s…
Phoenix Group hands Standard Life brief to Medialab
Phoenix Group, one of the UK’s largest long-term savings and retirement businesses, has strengthened its relationship with Medialab by appointing…