ITVX opens insight study to quiz viewers on advertising
ITV is aiming to further boost its streaming platform with a major consumer insight study, aimed at taking a deep…
data-driven marketing
Go Inspire appoints Mann as first head of digital tech
Xerox-owned Go Inspire has recruited its first digital technology director as the company ramps up plans to develop and implement…
DMA boosts training with data and analytics bootcamps
The DMA is expanding its training programmes with the launch of data strategy, analytics and measurement for digital marketing skills…
Court rejects claim Google ‘data breach’ is being ignored
The five-year battle against Google’s real-time bidding online advertising system – branded the biggest data breach ever recorded – has…
OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Retailers ‘need to wake up to the power of the mailshot’
Retail chiefs are being urged to follow the likes of Marks & Spencer, Hillary’s and Morrisons who are reaping the benefits…
TikTok ‘not even close to Facebook’ in marketers’ eyes
TikTok may be talking a good game for advertisers but it still has a long way to go to get…
Experian hit by US fine for unlawful marketing emails
Experian might be off the hook from the UK Information Commissioner’s Office’s enforcement notice – appeal pending – but the…
Revealed: The cohort who trust AI with their finances
Believe everything you read and you might be forgiven for thinking GenZers were the ones who are driving the AI…
Corner ‘squeals with joy’ for Treasury Wine Estates win
Treasury Wine Estates has appointed The Corner London to run the global marketing and advertising account of its Squealing Pig…