Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…
data-driven marketing
VMLY&R chiefs dominate global VML creative line-up
Wunderman Thompson’s creative chiefs have missed out on all but one of the top jobs in WPP’s newly formed “super…
Havas eyes booming CX market with first global CEO
Havas has appointed former Wunderman and VMLY&R chief David Shulman as the first global chief executive of its customer experience…
Dentsu UK&I recruits first ever chief strategy officer
Dentsu UK & Ireland is aiming to scale its strategy, business transformation and consulting capabilities with the appointment of its…
Nissan GB appoints marketing chief from AutoTrader
Nissan GB has raided Auto Trader to appoint its new marketing director, Fiona Mackay, who will lead the car firm’s…
Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…
Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
Consumers demand more access to ‘shoppable’ TV ads
Consumers are going “square eyed” at the prospect of a rise in shoppable TV ads with more than half (53%)…
Save the Children drafts in Medialab to boost impact
Save the Children UK has handed its media planning and buying account to independent agency Medialab with a brief to…
Co-op axes loyalty money-back offer for member prices
The Co-op is ditching its money-back scheme, which allows loyalty club members to build up cash towards future purchases, to…