Charities embrace tech to combat cost of living crisis
The days when charities relied heavily on the “collection-box rattlers” appear to be over, with organisations increasingly using technology to…
data-driven marketing
RSPCA reunites with AMV 30 years after ‘pile of dogs’
The RSPCA has appointed AMV BBDO to spearhead a new marketing campaign which will aim to “rally humanity for animals…
LinkedIn mass hack attack triggers ransom demands
LinkedIn’s 930 million users are being urged to tighten up security on their accounts following a surge in hack attacks…
Schools urged to do more to help students join industry
The education sector must ditch the old narrative that creative courses are little more than Mickey Mouse degrees so that…
‘Old school Brits’ desperate for data security lessons
The majority of Brits are hopeless at spotting fake websites designed to take their money and their data, simply because…
Brits forced to borrow their way through financial crisis
Inflation might be edging down but the UK cost of living crisis is continuing unabated, with almost half (48%) of…
Brands with CDPs ‘will thrive after cookie apocalypse’
Further proof – if it were needed – of the power of customer data platforms to tackle marketing’s biggest headaches has…
We Are Social backs agency to offer brands AR at scale
Clients are being offered the chance to launch augmented reality campaigns at scale, with the launch of a new agency…
Wunderman hires Iris chief for new social media push
Wunderman Thompson is aiming to offer clients a new approach to social media marketing, ditching traditional B2C and B2B activity…
Primark drafts in VCCP to drive international growth
International retailer Primark is planning to ramp up its expansion across new markets, channels and products with the appointment of…