Pinterest ramps up consumer ID service for advertisers
Pinterest has expanded its partnership with LiveRamp in a move which it is claimed will offer a better global integration…
data-driven marketing
AI drives tech industry as top for return on investment
The rise of cloud computing and artificial intelligence is proving highly lucrative for budding entrepreneurs with a new analysis showing…
Homeprotect ad blitz flags up properties it won’t insure
Homeprotect, the direct-to-online-consumer insurer that specialises in home cover, is aiming to show how it will provide insurance for nearly…
Raheem Sterling co-founds content agency Playmaker
England and Chelsea footballer Raheem Sterling is joining forces with music video director Carly Cussen to launch creative production agency…
Govt opens cold call ban consultation but doubts remain
The Government has finally opened a consultation on plans to outlaw cold calls for all financial products, three months after…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Oak Furnitureland picks agency for brand evolution
Oak Furnitureland, the Swindon-based retailer which launched in 2003 on eBay and now has 78 outlets nationwide, has appointed TMW…
Govt is launch client for new ESG platform from OMG
The Government might be facing criticism over plans to pull back from environmental commitments but it has become the first…
Sky Media brings digital and TV closer with search tool
Sky Media is ramping up its data-driven TV targeting capabilities with a new tool designed to bring digital and broadcast…
Dentsu taps into AI boom with launch of Merkle GenCX
Dentsu and its data-driven agency Merkle are joining the clamour to offer artificial intelligence-led marketing solutions by collaborating with Salesforce…