Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
data-driven marketing
Revealed: Where it all went wrong at this year’s Cannes
Anyone still scratching their head as to where it all went tits-up at this summer’s Cannes Lions – creatively rather…
Taco Bell gets close to the bone with ‘Taco Tuesday’
Taco Bell UK is risking the wrath of the easily offended with a new tongue in cheek outdoor and social…
Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…
‘Triple data whammy’ leaving UK retailers in the dark
UK retailers are struggling with the “triple data whammy” of a data science skills shortage, a lack of advanced data…
Sweaty Betty emerges fitter and stronger with AI tool
UK activewear retailer Sweaty Betty has proved that artificial intelligence can provide huge benefits if implemented correctly after witnessing a…
Marketers go for ‘quick fix’ as sales pressure mounts
Marketing chiefs are continuing to focus on lower cost strategies to woo UK consumers and are embracing those disciplines which…
Young still demand brand purpose despite being skint
Any brands or agencies hoping that “purpose” would fade away are in for a rude awakening with Gen Z and…
UK Finance pushes mortgage support in new campaign
Bank and building society trade body UK Finance has appointed M&C Saatchi London and media agency Goodstuff to develop a…
John Lewis hires N Brown online chief to lead new unit
John Lewis is beefing up its online shopping expertise by drafting in a senior marketer from N Brown to spearhead…