Paragon swoops for key units as Communisis collapses
Paragon has bolstered its customer experience division by swooping for a major chunk of Communisis’ business following the collapse of…
data-driven marketing
That was then, this is now… the world according to AI
In the final instalment of our series revisiting the major industry issues we pinpointed at the end of 2022 we…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
What’s in store for 2024… for the winds of change?
What light from yonder window breaks? 2024 – A New Hope. 2023 has been overshadowed by record global temperatures, geo-political uncertainty…
That was then, this is now… for data protection reforms
This time last year, it appeared that the UK data protection reforms – hailed by Government ministers back in 2021…
That was then, this is now…for the digital skills crisis
In the first of a series of articles, Decision Marketing revisits the major industry issues we pinpointed at the end…
What’s in store for 2024…for AI-driven marketing?
In the ever-evolving landscape of marketing and advertising, the fusion of AI and creative thinking is poised to redefine how…
Trivago brings AI to the fore in TV advertising refresh
Global hotel search platform Trivago is embarking on a major relaunch featuring a new visual identity, which will debut with…
What’s in store for 2024…for surviving tough times?
As the new year dawns, while we’re no longer Covid-detained prisoners in our own homes, war continues to hang heavy,…
Unlimited and Pablo scoop DSIT ‘innovation’ business
The Department for Science, Innovation & Technology has appointed Unlimited and Pablo as its creative and strategic agency with a…