Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
data-driven marketing
Taboo busting cancer charity ad busted by ad watchdog
A poster campaign by charity Girl vs Cancer, designed to make sex after cancer “a less taboo part of treatment…
Pizza Hut brings in CMO with brief to fire up brand
Pizza Hut UK, Ireland & France has appointed a new chief marketing officer with a brief to transform it into…
What’s in store for 2024… for marketing creativity?
It seems like every January, sensational headlines compete for our attention by telling us that, this year, everything will be…
Costa hires industry stalwart Angrand as global CMO
Costa Coffee has recruited a new global chief marketing officer as part of the company’s plans to ramp up its…
Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…
What’s in store for 2024… for these five key trends?
With the new year well under way, there are five key trends which I believe will have a major impact on the…
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
Regulator wades into row over ‘data snooping’ by DWP
Information Commissioner John Edwards has stepped into the row over plans to give the Government powers to snoop on benefit…
Xavier Rees quits Havas to take up AMV Group top role
Xavier Rees’ meteoric rise through the advertising industry has reached new heights with the Havas Creative group CEO returning to…