Even Women’s World Cup ads knock men’s into Row Z
Not only are England’s women putting their male counterparts to shame in progressing to the semi-finals of the the FIFA…
data-driven marketing
Ryman opens loyalty scheme to help hard-up customers
Stationery and office supplies retailer Ryman has become the second firm in the Theo Paphitis empire to launch a new…
Don’t believe the hype: CTV fails to attract new spend
Connected TV may have had marketers chomping at the bit, with data-driven targeting at its core, but it is simply…
Edit bolsters CX offering with DataGuard partnership
Salocin Group-owned Edit Agency has signed a major deal with Munich-based tech firm DataGuard to provide clients with the tools…
Tech bosses block roll out of ChatGPT over data fears
The mass roll out of generative artificial intelligence tools in the workplace is being fiercely resisted by technology chiefs, despite…
Online firms face pincer attack on dodgy data tactics
Two of the UK’s leading regulators have issued a final warning to online businesses to “stop and desist” from using…
WPP in global deal to boost clients’ digital experiences
WPP has strengthened its relationship with digital experience platform provider Optimizely, in a global deal which the agency giant claims…
Electoral Commission breach ‘threat to us all’, says DMA
The DMA has issued a stark warning that the major data breach at the UK Electoral Commission – which could…
John Lewis strikes £100m Google deal to implement AI
John Lewis Partnership is hatching plans to implement a raft of artificial intelligence solutions on the back of a reported…
LadBible pushes ‘Say Maaate’ to 6 million but row grows
The Mayor of London’s “Say Maaate to a Mate” campaign may have attracted criticism for being “offensive” and “naive” but…