‘Ultimate adman’ Moray MacLennan to leave M&C
M&C Saatchi has been forced into a major changing of the guard, with chief executive Moray MacLennan – who has…
data-driven marketing
Apple changes strike at the core of email measurement
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
Battle to stop adtech mass data breach heads to court
The five-year battle against Google’s real-time bidding online advertising system – branded the biggest data breach ever recorded – is…
Industry pays tribute to ‘wizard’ Professor Merlin Stone
Senior industry figures have paid tribute to leading customer insight expert Professor Merlin Stone, one of the most influential academics…
‘Rollercoaster nut’ lands Thorpe Park Project Exodus
Merlin Entertainments-owned Thorpe Park is aiming to build a big following for its new rollercoaster ride, Project Exodus, by handing…
Can’t get it up? Meta refuses erectile dysfunction ad
Meta has been accused of turning its back on those who suffer from erectile dysfunction after both Facebook and Instagram…
Bellwether reaction: Is sales promotion killing brands?
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Most crave data and analytics; few use them for CX
First the good news: nearly nine out of ten (87%) of companies think using data and analytics will be a…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…