295 complaints fail to stem Wuka ‘blood clot’ TV ad
The debut TV ad campaign by reusable period wear brand Wuka – funded by the Sky Zero Footprint Fund –…
data-driven marketing
New drive to get public back on the bus this summer
Public transport might not be everyone’s idea of a top travel experience but a new campaign from regional operator First Bus…
Center Parcs books in UK media business with iProspect
Center Parcs UK and Ireland, the forest holiday operator whose villages are beloved of the middle classes, has handed its…
Oldplay: Over 50s Brits get bitten by music festival bug
Ageing pop and rock stars are not only grabbing all the headline spots at festivals these days but they are witnessing…
Box ‘em in: Women’s football really is ‘beautiful game’
As the build up to the FIFA Women’s World Cup 2023 gets in full swing, brands are being urged to…
AA repositions with a ‘good dose of advertising swagger’
Motoring organisation The AA is this week launching a major integrated marketing campaign, “It’s OK, I’m with the AA”, the first work…
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
Morrisons drafts in Tesco expertise for More Card boost
Morrisons is turning to Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and…
Lessons your brand can learn from Amazon Prime Day
Amazon Prime Day may have been going since in 2015, in an effort to lure new subscribers and deepen existing members’…
Judging personalisation on the Hierarchy of Creepiness
Joan, the titular protagonist (or perhaps victim) in the first episode in the new series of Black Mirror, may indeed…