Peugeot pools ad account to lead charge into EV sector
Peugeot has consolidated its advertising business across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific and made Accenture Song as…
data-driven marketing
King’s Speech: Data reforms on track but no skills action
The DMA is redoubling its efforts to get Parliament to pass the data protection reforms, calling on MPs to rubberstamp…
Itsu appoints TMW Unlimited as first ever CRM shop
Itsu, the Japanese restaurant and takeaway chain which specialises in sushi, salads and noodles, has appointed TMW Unlimited as its…
Ad industry exports rise 15.5% to reach record £15.6bn
The advertising and marketing industry has cemented its position as a global powerhouse following the release of latest export figures…
Adtech market forecast to surge to $1.5 trillion by 2030
Claims that new data protection legislation will stifle the growth of the global adtech market appear to be well wide…
Boots turns to AI tool to tackle abandoned online shops
Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which…
Asda, Aldi, Disney, Smyths Toys, Amazon deck the halls
It’s beginning to look a lot like Christmas…well, in the retail world anyway, with another fresh round of festive TV…
Get data shipshape for GenAI or risk sinking, firms told
Companies are being urged to get their data operations in order before they even attempt to adopt generative AI, as without…
AI Safety Summit: Where were the real data experts?
You can’t fail to have noticed that last week the UK held a landmark event in the field of artificial…
Top clients join campaign to promote the power of mail
Royal Mail is bolstering its drive to get more brands to wake up to the joys of mail by enlisting…