Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
data-driven marketing
Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
Uber hails OMG UK to handle global media business
Ride hailing, food delivery and freight app Uber has handed the majority of its global account to Omnicom Media Group…
Ad industry using ChatGPT more than any other sector
The advertising and marketing industry is leading the way in the adoption of generative AI tools across all sectors, with…
Kite Factory nets Swiss herbal brand’s expansion drive
Swiss herbal sweet and tea brand Ricola, which markets soothing drinks and cough drop ranges, is aiming to bolster its…
Compliance chiefs bemoan ‘gung-ho’ finance marketers
Financial services companies are being weighed down by a raging battle between marketers and their in-house legal and compliance departments…
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…
Why firms must look closer to home for data innovation
In an era where digital footprints are the norm and personal information is shared freely online, concerns about data privacy…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…